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Technicolor's Color Certified Program ensures consistency across displays (video)
There's THX certification for TVs, ensuring potential buyers that they'll get solid home-theater visuals, so why shouldn't there be an equivalent for your gadgets' displays? Technicolor, along with software company Portrait Displays, is stepping up to the plate with a new standard for guaranteeing hue quality across PC and mobile panels. The Technicolor Color Certified Program will award screens that meet its requirements with a seal -- or logo, as it were -- of approval. What are the qualifications, you ask? Technicolor's spec is based on software from Portrait Displays, which works with OEMs to fine-tune screens for color accuracy. For the end user, the result should be consistent tones across all certified devices either automatically or when the Technicolor color setting is enabled for specific programs or apps. Head past the break for our eyes-on impressions.
THX and Portrait Displays want to automatically calibrate your HDTV
Lets face it, no matter how many tools, USB sticks or discs we have, calibrating an HDTV properly is simply beyond most consumers, even if they understand why it would be a good idea. Those are the people targeted by THX and Portrait Displays new partnership, allowing content creators to use THX Media Director to tag their content, and Portrait Displays' TV Tune to configure the display accordingly. Tagging content with the appropriate metadata is a perfectly reasonable concept and easy to understand, beyond that we're a little light on details of how Portrait plans to configure the TV. If it's an embedded technology from the manufacturer or some kind of third party add-on remains to be seen, and really, we kind of like our display washed-out, with crushed black levels and a strong red push.
