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  • ESPN 3D adds the NBA Finals to its broadcast schedule

    by 
    Richard Lawler
    Richard Lawler
    02.24.2011

    Take that Mark Cuban. Everyone's favorite HD network owning billionaire called 3D sports DOA after deciding there weren't many people asking about a 3D Super Bowl, but now ESPN's 3D network has queued up its second championship of the year, adding the NBA Finals to its previously scheduled slate of regular season and playoff broadcasts. ESPN 3D has been broadcasting around the clock for a few days now (unless you're watching DirecTV) but while repeats make for easy demo material, if 3D is going to go from an interesting sideshow to an in-demand feature it will take more high profile events like these. If the Mavericks manage to slide past the Lakers or Spurs for a deep playoff run, we'll check back with our friend Mark to see how he'd watch the game if he didn't already have a few seats permanently staked out in the arena.