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It seems as if it wasn't that long ago when rumors of Dragon Quest IV: Chapters of the Chosen coming stateside first appeared, querying our next command. But here we are, less than two months away from the 3D remake's September 16 release, and Square Enix already has its marketing engine for the ga...

July 27th 2008 at 3:30pm 0 Comments
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This week's installment of Promotional Consideration comes with an excellent bonus -- a Circuit City deal for the Final Fantasy IV remake, which ships to stores next week. The electronics retailer is offering a $10 gift card with any purchase of the 3D RPG, on- and offline. Factor in free-shipping...

July 20th 2008 at 9:30pm 0 Comments
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As it did with My Word Coach, Ubisoft sees a lot of potential in My Weight Loss Coach (My Health Coach in Europe), putting enough money behind the nutrition and fitness trainer's marketing budget to support several print and television advertising campaigns worldwide. The publisher has timed the ti...

July 6th 2008 at 9:00pm 0 Comments
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With the Dragon Quest IV DS remake announced for the US and Europe this week, we thought it'd be good a time to dig up Enix's commercials for the original Famicom game's release in Japan. They're completely different from the retro ads used last November when the DS remake shipped.As with Squaresof...

May 25th 2008 at 11:30pm 0 Comments
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Rawr!Of the three Godzilla: Unleashed games released (Wii, PS2, and DS), the DS version is, without a doubt, the worst of the bunch. That's saying a lot considering that GameSpot described the Wii version as "the worst thing to happen to Godzilla since getting killed by Mothra's babies." In its rev...

May 18th 2008 at 8:00pm 0 Comments
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If you recall, back in November, we put up a short piece on the increasing number of ads in Nintendo Power after the magazine was handed over to Future US, the same publisher behind the official Xbox and PlayStation magazines. Chris Slate, Nintendo Power's new editor in chief, explained the ad-bloa...

May 11th 2008 at 7:00pm 0 Comments
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Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. In advance of this coming week's Pokemon Mystery Dungeon 2 releases, Nintendo has commissioned two commercials to herald the dungeon crawlers, one fo...

April 20th 2008 at 4:00pm 0 Comments
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Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.As we've discussed before, a company's logo or branding can be just as important as the commercials and ads used to promote a product. This week, we'll...

April 13th 2008 at 6:30pm 0 Comments
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Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Though Call of Duty 4: Modern Warfare has sold exceptionally well in North America, topping the software charts for its PC and console releases, Activisi...

April 6th 2008 at 6:00pm 0 Comments
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Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Long before Nintendo began its international Touch! Generations campaign to beckon casual gamers with promises of trained brains and improved vision, the...

March 30th 2008 at 9:00pm 0 Comments
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Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our featured item for this Easter Sunday, the North American commercial for Ninja Gaiden: Dragon Sword, already made the rounds earlier this week, but...

March 23rd 2008 at 10:00pm 0 Comments
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Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.We applaud any video game ad that eschews the common official-art-and-screenshots approach, a template that's been in place for as long as we can remem...

March 16th 2008 at 4:00pm 0 Comments