While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStati...

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August 27, 2009 at 11:30AM
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Sony's marketing gurus are pulling out all the stops to make sure people hear about their newly emaciated console -- in Japan, they're even making special efforts to totally creep people out as they do so. The "Play Face" campaign has expanded beyond the realm of bizarre television advertisements...

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If you're prone to falling under spells where all you want to do is dismantle your (slightly less) expensive pieces of technology, DIY site IFixIt recently posted a comprehensive manual on how to take the PS3 Slim completely apart. We suppose this article serves three important purposes: It giv...

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Speaking to the UK's Times Online during last week's GamesCom event, Sony boss Kaz Hirai provided some insight into the ramifications following the introduction of the smaller, cheaper PS3 Slim. Hirai noted that while the system itself would be sold at a loss, it would be buoyed by other elements ...

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Last week, IndustryGamers quoted an InformationWeek article on post price-drop PS3 sales forecasts ... which just so happens to have misquoted NPD. According to the former, the number-cruncher of video game sales told the latter that, "based on history, price cuts tend to increase month-over-mon...

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OK, we know that saying Japanese TV commercials are "weird" isn't exactly revelatory, so how about this: Sony's new "Playface" ads for the slimline PS3 are really, truly, disturbingly weird. Yes, perhaps even more odd than Sony Computer Entertainment Europe's "The Third Place" ads for PS2 directe...

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When the first Xbox got old, Microsoft gave it Old Yeller treatment, though the metaphor would be more accurate if the beleaguered mutt had been forcibly stuffed into a rocket and shot into the sun. Some analysts think the 360 may get a kinder treatment later in its life cycle with a new form facto...

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Due to its spot in the global timezones, Hong Kong will be the first market to sell the slim PS3 when it goes on sale midnight September 1. Siliconera reports that the city will also be the venue for Sony's global launch party for the system, with the festivities taking place in its Causeway Bay sh...

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What can't the PS3 Slim do? [Play PS2 games? Run Linux? - Bitter Ed.] Sony's upcoming revised PlayStation 3 may be cheaper than a launch system, but it's already gaining a few very small, almost inconsequential features that help push it past the last generation of PS3s. In addition to the PlaySta...

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The NPD Group, famed tabulator of video game hardware and software sales, says it sees the new $299 price point of PlayStation 3 contributing to a significant sales boost for the system. "We would expect to see in the range of a 40 unit sales increase when September sales are reported," NPD analy...

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We jokingly throw the word "technophile" around when referring to our colleagues over at Engadget -- but their most recent video preview of the PS3 Slim gives us serious cause for concern. You'll need to watch it (posted after the break) to see what we mean. We're not really disturbed by the way f...

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Each week Mark Methenitis contributes Law of the Game on Joystiq ("LGJ"), a column on legal issues as they relate to video games: There are, in the legal profession, certain kinds of activities that really make a statement after the fact about just how big a company is. One of those activities is...

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Smartly catering to customers with enough patience to wait for the announcement of a redesigned, cheaper PlayStation 3 -- but not enough patience to wait for it to actually come out -- GameStop is offering PlayStation 3 Slim pre-orders online and in stores. The retailer's data currently indicates ...

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Sure, it was to be expected. News that the PS3 Slim would not only be smaller (33% according to Sony; it's slim!), but use less power (34% less), weigh less (36% lighter), and cost less (a solid Benjamin!) all pointed to one thing: black magic. Turns out, our hunch was wrong (at least in part). IB...

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As happy as you might have been to read about the PS3's price being slashed to $299 in the US, trust us: Ubisoft boss Yves Guillemot and EA Games president Frank Gibeau were much, much happier. Not only will, theoretically, more systems fly off shelves but buyers will have a little extra cash in th...

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Pictures can say thousands of words, but videos ... that's like millions of words. OK, we (thankfully) don't get that verbose in our video unboxing of PS3 Slim. Watch it and you'll see exactly what it'll be like to crack open the packaging on your very own machine come the first week of September...

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Weighing in at just over 3.5 kilograms, the PS3 Slim is a sleek, streamlined piece of gaming hardware. How appropriate is it, then, that the first bundle for this new technology features gigantic robot suits, whose pointy appendages and general largeness serve as a thought-provoking foil to Sony's...

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