pyrrhic victory
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NPD: Xbox 360 ruled a steadily declining video game empire in July
Microsoft must sometimes feel like its lead in the game market is a Pyrrhic victory. The Xbox 360 once again topped the NPD Group's hardware charts in July, claiming a near-majority 49 percent market share of consoles -- but the 203,000 units sold were a steep drop from the 257,000 units that traded hands in June, and a far cry from the glory days that would have given a victory more meaning. Nintendo and Sony haven't shared their own figures, although the analyst group notes that only Nintendo's 3DS and DSi had any kind of increase in the month. The industry as a whole was unmistakably feeling the combined effects of the pre-holiday doldrums and a console generation that's long in the tooth: hardware revenue was down 32 percent in the month to $150.7 million, while the games in question saw revenue dip 23 percent to $260.7 million. If you need a culprit, earlier reports for the second quarter had credited similar shifts to sales of physical game copies declining faster than digital sales could replace them. Hope remains in the usual fall spike; even so, the July figures suggest the big three platforms might be living on borrowed time.
What If We Lost: An argument for losing a major lore-based battle
Warning: This article does contain spoilers for the Argent Coliseum Raid. If you want to be surprised, skip this article!There's a pretty long thread going on in the General Forums right now that makes an interesting request of the dev team: Let us lose. The argument goes that we've been sort of steamrolling our way through massive challenges and insurmountable odds pretty much the whole raid game, and it's just getting boring. Nothing feels like a threat anymore. We know we're going to defeat it and move on. We need to shake things up.The more I think about it, the more I like it. Why not let us be on the losing side, at least for a few patches? The Lich King himself could use a bit of help in that vein, for sure. The early leveling game did manage to conjure up a few heart-stopping moments where Arthas "let us win," but when it was time to take that to the next level, it seems like Blizzard's sort of backed off and gone stale. Now, we're holding a Ren Faire on his front lawn while his scourge mostly mills around aimlessly and doesn't make more than a token attempt to do anything threatening.There would be no quicker way to get him to burst back on the scene by having him or one of his lieutenants deal us a devastating blow, one which we will find it hard to recover from.
