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Blinking LEDs to give QR codes a run for their (ad) money
We're still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one's mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.
Esquire hopes augmented reality will trick people into reading
Remember that time last year when Esquire embedded an E Ink display in its front cover and everyone you know rushed out to buy one, and how the scheme saved the once-doomed print magazine market? Well, it appears that the periodical (and the industry as a whole) are again in need of a dramatic technological sales boost -- this time in the form of augmented reality. When the mag hits the newsstand on November 7, readers (and their webcams) will be have a chance to scan some QR codes fiduciary markers and partake in the technology that's been known to teach children about architecture and help jaded club kids party underwater -- except this time the unsuspecting public can look forward to seeing Robert Downey Jr. emerge from the front cover to spew what the AP calls "half-improvised shtick on Esquire's latest high-tech experiment for keeping print magazines relevant amid the digital onslaught." With that kind of content -- alongside a computer-animated snowstorm and a dirty joke or two from Gillian Jacobs -- can anybody doubt that traditional media will soon be back on its feet?
Takashi Murakami and Louis Vuitton make QR codes fun again
Bland, black and white QR codes got you down? Well leave it to artist Takashi Murakami to shake things up. Creative agency SET has laced the psychedelic-anime expert's playful, colorful imagery into versions of the machine-readable code for Louis Vuitton that -- amazingly -- still work. The company has also done similar work for Coca-Cola, though nothing quite as luxuriously squeezable as this multi-colored panda. Now, if someone could just dress up those drab bar codes... [Via DVICE]
Tikitag renamed Touchatag, adds QR codes to repertoire
We haven't heard much from Tikitag since they showed up on the scene last September, sticking RFID tags to everything in sight. The Alcatel-Lucent Venture-backed company's popped up on the radar again, only this time it's taken on a more tactile-focused name, Touchatag, and is now touting 2D barcode support, including do-it-yourself tag creation system for adding some QR ciphers to your business cards or anything else you wish to lay claim. No word on the new pricing -- a Tikitag RFID set was supposed to cost $50 in October -- but if you're interested in testing the service out, there's a sign up to join the developer community on their main site.Read - Press ReleaseRead - Touchatag Developer Network
Microsoft co-opts QR codes, Pet Shop Boys 'not stoked'
Microsoft has announced that they're jumping onto the mobile tagging thing, having developed a system of High Capacity Color Barcodes that encode information in tags smaller than those allowed by QRCode and Datamatrix formats. Additionally, the specification has been designed to work with out-of-focus and fixed-focus cameras, making the thing more feasible for cellphone use. Although the "humanities" angle is kind of cute -- the company is rightfully stoked over the fact that HCCBs were on exhibit at MoMA in New York -- this is clearly aimed at organizations looking to sell more people even more useless junk. Hooray for conspicuous consumption!
Firm proposes "double QR code" -- we say, why stop there?
So a Japanese company by the name of Design QR had a brilliant idea: combine two QR codes to allow twice the information to be stored. Ah, but we had an even more brilliant idea: combine three flippin' QR codes. Design QR says three or more are "possible," but we turned possibility into reality by mocking one up for you. You're welcome.[Via Slashphone]
The Invader Scarf: too geek for chic
You can't get much dorkier than a) knitting or b) reminiscing about your misspent youth jerking the stick with Space Invaders. Combine the two, however, and you'll be the most fashionable kid at Legoland. Add a random sampling of mystery QR codes and you'll have Mister Green Jeans asking you for couture tips. Best get your order for the $66 Invader Scarf in soon though, Lendorff Kaywa is only knitting 500. [Via Oh GizMo!]
The Pet Shop Boys embed QR codes in latest Orwellian video
Like synth pop and personal freedom? Good, 'cause the Pet Shop Boys have a new video which combines the two with the obvious appeal of personal gadgetry. Their new video for "Integral," a critique of the Big Brother surveillance state which rides the slogan "if you've done nothing wrong, you have nothing to fear," embeds QR codes linking viewers directly to on-line content about issues of civil liberties. Perfect for the dozen or so civil libertarians with QR-enabled cellphones living outside of Japan. The PSBs have made all 2,408 stop-frame QRs available for download so that you can embed them in your own YouTube dystopian rant against the erosion of Britney's freedoms.[Thanks, ZSW]Read -- Integral videoRead -- About QR codes
Ricoh unveils bizhub that understands QR Code
Here in the US of A, a do-it-all bizhub that cranks out caffeinated beverages would do us a whole lot more good than one that speaks QR Code, but we can certainly see the relevance when marketed in Japan. Ricoh's uber-snazzy MP C4500it can not only fax, scan, copy, e-mail, and print with the big boys, but it can easily boost the productivity of the average office administrator by understanding a command-laden QR Code. Reportedly, users can scan the QR Code before getting down to business, and the machine will automatically interpret and adjust to match your desired settings -- you know, duplex, 400dpi, compressed PDF with a personalized header on top -- rather than forcing you to use the intern's arrangement. Additionally, you can load up data through the built-in USB port / SD card slot and see where the paper jam is on the 10.4-inch color touchscreen, but first you'll have to hand over a whopping ¥2,280,000 ($18,694).[Via TokyoMango]
Rakuten exploits cameraphone craze for advertising purposes
Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.[Via Physorg]
Japanese apartment sports "world's largest" QR code
If you thought QR codes were much ago about nothing, apparently you were badly mistaken. On the broad side of an under-construction apartment in Hiroshima City resides what appears to be the "world's largest" QR code to date, and considering that most of these 2D codes make their appearances in magazines or on business cards, we'd bet that claim is legitimate. Purportedly, the hangers are hoping to sneak into the Guinness Book of World Records with the feat, as the 15.3- x 14.58-meter banner features a 10.97- x 10.97-meter QR code which can reportedly be snapped (from afar, obviously) with a cameraphone, and utilized just like any other (much smaller) rendition. Now, which one of you can find your way to this monstrosity and tell us where the code leads your handset?[Via Slashphone]
Fujitsu FPcodes, like QR without the mess
You just forget everything you know about that QR coding qrap 'cause Fujitsu just went next-gen with the introduction of FPcodes. Like QR codes, Fine Picture codes allow you to photograph the code with your trusty cameraphone and then be redirected to a URL for the product. However, instead of looking like a greasy black smudge, the pale yellow FPcode is printed directly onto the image of the product, just snap the product and off you go. FPcode-printed catalogs and magazines are expected to be released as early as October and require the download of a free app to use. Now considering we don't even have QR implemented yet, we'll call you daddy on this one Japan.[Via lariviereauxcanards]
