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The US Air Force has an interesting dilemma: how do you convey the thrill of flying a fighter jet to potential recruits without taking them on a very expensive trip? Virtual reality, apparently. The military branch is teaming up with Reel FX on Air Force Performance Lab, a recruiting "experience"...

May 26th 2015 at 1:00pm 0 Comments
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Amazon sure knows how to pique our interest -- it recently posted an invitation to a Boston recruiting event that, until an edit, teased the possibility of working on something "even bigger than Kindle." The original pitch (preserved by Boston.com) is all too short on details, but it hints at a f...

January 14th 2014 at 7:57pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. I have to admit it: as someone who has been guilded in WoW for nine+ years, and who plays on a decidedly Horde-light server, it hasn't b...

January 6th 2014 at 12:00pm 0 Comments
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Blizzard Entertainment today unveiled a revamped recruit-a-friend system for World of Warcraft that enables you to choose your own recruit-a-friend reward from a list of exclusive mounts and pets, some previously unavailable in specific regions. The process for inviting friends has also been simpli...

November 12th 2013 at 3:30pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Blizzard began the process of connecting realms a few weeks ago. After two successful connections, Blizzard is finally picking up the pa...

October 21st 2013 at 12:00pm 0 Comments
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Yesterday, we briefly mentioned how Apple was trying to hire some of the more than 4,500 BlackBerry employees who recently lost their jobs thanks to continued bad earnings news at the Canadian company. Today, AllThingsD provided more details on what it called a "poaching party" held by Apple in Camb...

October 11th 2013 at 2:00pm 0 Comments
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On September 19, BlackBerry Ltd. announced that it was going to cut up to 40 percent of its workforce "across all departments." Now comes word via the Financial Post that Apple was quick to set up a recruitment drive about 12 miles away from the company's headquarters in Waterloo, Ontario. In the...

October 10th 2013 at 4:30pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Many guilds struggle to find recruits. The guild in the email below is not one of them. In fact, if you're looking for someone to blame...

September 2nd 2013 at 12:00pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. In January 2012, I wrote up a wish list of improvements to the guild experience that I wanted in Mists of Pandaria. We're at the point n...

August 19th 2013 at 2:00pm 0 Comments
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Try as I might, I can't get many of my meatspace friends interested in MMOs. I've corrupted a couple, mind you, but most simply don't get it. Well, let me rephrase. They get what MMOs are, who doesn't, really, but they don't get the appeal. To be fair, there are days when I don't either, but I sti...

July 25th 2013 at 8:00am 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. The last two weeks we've talking about second raid teams and what to do when that second team blows up. This week, it's time to get back...

July 22nd 2013 at 12:00pm 0 Comments
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Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook. Low population realms have been a problem in WoW as far back as 2007 and they continue to be. Blizzard has opted not to merge realms lik...

June 24th 2013 at 12:00pm 0 Comments