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Business Week spoke with Nikko Citigroup analyst Kota Ezawa who believes changes in the PlayStation 3 have dropped production costs from $800 to about $400 per unit. Although Sony may have cut production costs dramatically it's not all sunshine and lollipops, Ezawa expects the Sony games division ...

7 years ago 0 Comments

The word you're looking for is: FINALLY. Sony America finally gets their damn head in the game to sell some PS3s with a new ad campaign for this holiday. Sony Senior VP of Marketing and PSN Peter Dille wrote a long love letter on Sony's blog about the plan with this holiday's marketing. "Last...

7 years ago 0 Comments
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MCV reports European tracking firm Chart Track informed them that the PS3 has seen a 178% increase in sales recently. They reached this conclusion calculating the "week-on-week PS3 hardware sales" following the introduction of the 60GB bundle and the new 40GB unit. It sounds like some fancy math i...

7 years ago 0 Comments
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Sony announced today the 40GB PS3 will go on sale in Japan beginning Nov. 11. The 20GB and 60GB models, both still available in Japan, will have a 5,000 yen ($43) price cut next week. This means that the prices for the PS3 in Japan will be 20GB at 44,980 yen ($384), 60GB at 54,980 yen ($469) and 4...

7 years ago 0 Comments
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With all the 60GB PlayStation 3s out of the warehouse and finding homes, it's time for the analysts to say that the 80GB PS3 will drop to $499 (duh) -- this year (wha?). Both Wedbush Morgan analyst Michael Pachter and -- please sense the Alan Rickman octave change -- simExchange analyst Jesse Divn...

7 years ago 0 Comments
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PC World reports all the 60GB PS3s are out of the house and looking for a home. Sony's Dave Karraker confirms, "We no longer have any inventory in SCEA warehouses. All inventory has been purchased and shipped to retailers." So, if you still want a PS3 without limited backwards compatibility, here'...

7 years ago 0 Comments
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We just felt Europe's pain. Sony has announced that they will not be cutting the price of the European PlayStation 3 and they will not be offering the 80GB PS3 at this time either. To compensate, Sony will offer a "starter pack" at the respective countries current price. For example, in England, t...

7 years ago 0 Comments