Netflix finally brings 'Watch Instantly' to Macs via Silverlight

Posts with tag rental



We'd love to tell you all of this is simply a bad dream, but unfortunately for us, it's not. For whatever reason, Staples has agreed to start stocking 24 to 26 different newer DVD releases at a time "in standalone displays at the front of its stores." We're not talking about your standard discs, however -- we're talking about those Flexplay units that vanished completely years ago (or so we thought). For those who need a refresher (that's just about everyone, right?), these time-limited discs only function for 48 hours after they've been removed from their sealed packages, creating coasters after two days. This go 'round, Flexplay is pushing the recycling aspect while Staples is hoping that business owners pick up a title or two next time they come in looking for pens and paper shredders. Even more absurd? The $4 to $6 price tag on each.
Details surrounding Netflix's upcoming set-top box partnership with LG are still scarce, but that hasn't stopped it from announcing similar plans with four other unnamed hardware manufacturers that it expects will sell "millions" of devices per year. Feel free to guess, but the only details available are that the fourth company is a small one likely to launch sooner than Q4, while the other three (including LG) will turn on Netflix functionality in some of their devices in the fourth quarter. It's unlikely to wash away the bad taste of an HD price hike, but we like imagining that all the hardware needed to connect Netflix's all-you-can-eat streaming movie service to our HDTV is already in the living room (Xbox 360 & PS3, we're looking at you).
It may be exceptionally easy to use, but rolling out Apple's iTunes movie rental service to Europe will be no easy task. This according to a piece just published by the The New York Times. Despite known collectively as Europe, the EU's 27 member countries remain a patchwork of convoluted regulatory fragments related to digital media. For example, in The Netherlands, it remains uniquely and ambiguously legal to download, but not upload, copyrighted material. Release schedules also vary widely across Europe -- sometimes releasing the same day as in the US or months later. Notably for Apple, a distributor of content must secure individual licenses to films in every country they wish to do business. No easy task given Apple's rental agreements cover all the major and many smaller studios. This lack of coherence makes a pan-European iTunes rental agreement daunting, to say the least. Fortunately, commissioner Vivian Reding of the European Commission, plans to make a proposal mid-year that would streamline digital commerce efforts across European borders. Remember, Viv is the force responsible for stomping out the EU's ridiculous roaming rates. In other words, we can expect more than just lip-service in the months ahead. Unfortunately, given Apple's history of trouble with the EU over pan-European iTunes pricing and DRM, you can bet they'll tread the EU waters carefully (read: slowly) as they attempt to go live.
It's not clear how much of this is optimistic name-dropping and how much is real, but Australian video retailer Video Ezy (they just bought Blockbuster Australia) has announced that it's in talks with Apple, as well as several other supppliers, on a kiosk-style movie delivery system that would allow customers to download up to 40 movies onto an iPod and then pay as they watch. The system, called eBox, would still require you to actually visit a retail location, a compromise Video Ezy says is required because broadband speeds still aren't high enough to support a pure download model. We can see why Apple would be an attractive partner -- download on your iPod, watch on your Apple TV certainly seems feasible -- but true to form, Apple Australia refused to comment. Looks like we won't know the truth until eBox launches in the second quarter of next year.









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