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Majesco creates Midnight City label to handle indie games
Majesco Entertainment (Cooking Mama, Zumba) has created an indie publishing label called Midnight City. The division is headed by former IGN Editor-in-Chief Casey Lynch and Doug Kennedy, former president and CEO of public relations firm Reverb Communications. The pair had previously worked together (before Lynch took the IGN gig) at Reverb Publishing, a division of the PR firm that helped streamline and support the publishing process for indies on various digital distribution platforms. "Over the years we have seen tons of really great games coming from smaller independent studios and our vision at Midnight City is to offer these games and development teams a wide range of services and support," said Lynch. "We're here to help with everything from first-party relations, QA, promotion and community building and to put a spotlight on the titles while freeing the development teams to focus 100 percent of their energy on building the best games possible." Midnight City has announced an initial lineup of ten games, which the company will show off at this weekend's PAX Prime in Seattle.
FTC makes ruling in iTunes review case
The Federal Trade Commission, of all things, has laid down a ruling in the strange case of Reverb Communications' iTunes reviews. We didn't get to this story the first time around, but a PR firm named Reverb Communications (disclaimer: I've attended their press events here in LA) was accused a while back of asking its staff to leave positive iTunes reviews on some of their clients' App Store titles. This wasn't just a request to have the staff try out and review client games -- they had an "internal user reviews" process, in which employees of the firm were paid specifically to leave positive reviews -- "not over the top" were their words -- on iTunes and online message boards. Now, the Federal Trade Commission, ruling under the recent regulations for endorsements online, has decided to settle the case. No money is changing hands, but Reverb and its executive have been asked to remove all of the reviews posted. You can read more about the agreement on the FTC's website. The FTC says that anyone endorsing a product online "should disclose the material connection the reviewer shares with the seller of the product or service," and that Reverb didn't do that. For its part, Reverb and executive Tracy Snitker would like to brush the accusations off. "Rather than continuing to spend time and money arguing, and laying off employees to fight what we believed was a frivolous matter, we settled this case and ended the discussion," she told the New York Times. But this ruling seems more important than that -- it's the FTC's first enforcement of the Internet review guidelines, and so we'll have to see what kinds of precedents this case sets.
Former RedOctane employees legally lose their rhythm
Two former RedOctane employees, Guitar Hero II executive producer John Tam and brand manager Corey Fong, have settled with Activision regarding a lawsuit the publisher filed against the duo, GameSpot reports. The other parties involved -- PR firm Reverb Communications, peripheral manufacturer The Ant Commandos and former RedOctane employee Jamie Yang -- have not currently settled.Activision claims that Tam and Fong had used their knowledge of its rhythm games improperly in creating and showcasing a demo that aimed at getting funding for a new development house, Lodestone Entertainment (formerly Hourglass Interactive), that intended to develop rhythm titles. Tam and Fong have consented to the judge's permanent injunction that bars the duo from the following: Using the demo they created, which is said to have incorporated elements of Guitar Hero and StepMania, in any way Disclosing or act upon any Activision trade secrets Developing drum-, guitar-, or synthesizer-based games for the next year Working on any Guitar Hero II controllers for the Xbox 360 until six months after the game's release this week Developing any sort of competition for unspecified peripheral devices (effects pedals, perhaps?) found on a confidential list held by Activision until six months after they are released Additionally, Tom and Fong are to turn over "all documents, files, or materials they might have relating to the publisher's proprietary information, Lodestone Interactive, or communications with Reverb and The Ant Commandos" to Activision, according to the report.
