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    Uber says you're willing to pay more when your phone is dying

    by 
    Billy Steele
    Billy Steele
    05.20.2016

    It's no surprise that Uber knows a lot about its customers based on their use of its ride-hailing app. Speaking with NPR's Hidden Brain podcast this week, the company's head of economic research Keith Chen revealed when we're most likely to pay more for the service. As it turns out, riders tend to overlook the increased rates of surge pricing when their phone battery is running low.