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Robbie Bach, president of Microsoft's Entertainment & Devices Division (you know, Xbox), has reiterated for the ... well, we've lost track of the amount of times he's said Blu-ray isn't coming to the Xbox 360. Just for the sake of tradition, TechFlash asked the question again and Bach balked sa...

January 9th 2009 at 11:37am 0 Comments
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We thought Robbie Bach did a pretty good job with his portion of the CES Microsoft keynote, with the notable exception of his inability to activate his 360 controller. Maybe it was the nerves, but we could tell from the audience that he just wasn't pushing the Guide button long enough. We can't fau...

January 8th 2009 at 12:44pm 0 Comments
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The house Bill Gates built received its share of quizzical looks when it launched Xbox 360 a year earlier than Sony was tipped to ship PS3. Fast forward to today. If you ask MS, it's a move it'll never regret ... and intends to repeat. Speaking with Venture Beat (which, despite its name, is not a V...

June 18th 2008 at 4:00am 0 Comments
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Talking with VentureBeat, Xbox 360 boss Robbie Bach chatted about where the Xbox brand is headed next generation, reconfirming their plan to be the first out of the console release gate once again. "If you take the question of whether it was the right thing to try to be first [with Xbox 360], the an...

June 16th 2008 at 4:15pm 0 Comments
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Microsoft is not yet ready to unveil a handheld gaming device, and it may not for quite some time looking at the performance of the PSP. While Sony has met moderate success with the PSP, it has struggled against Nintendo in the sector, and in spite of better hardware, has been unable to beat the Ni...

June 13th 2008 at 2:15pm 0 Comments
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Fun fact: the Xbox 360 hardware issues did not affect customers' overall view of the console. Robbie Bach, head of Microsoft's Entertainment & Devices Group, told a group of reporters, "The amazing part of that whole situation is that when we look at brand preference, customer satisfaction, wil...

June 13th 2008 at 1:00pm 0 Comments
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9:00AM pacific has come and gone and guess what kids? We still do not have a Blu-ray equipped Xbox 360 to announce, because it isn't real. So, that CrunchGear rumor was a total bust, who would have guessed? But we really didn't have to wait until this morning to be disappointed, because Microsoft's...

June 9th 2008 at 1:00pm 0 Comments
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Well, it's tomorrow, and despite yesterday's rumor that Microsoft would be announcing a Blu-ray equipped Xbox 360 today (that's yesterday's tomorrow, for those of you confused by that first clause), so far we've so far heard bupkis. In fact, we've heard less than bupkis if you take into account the...

June 9th 2008 at 12:00pm 0 Comments
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Speaking to the Los Angeles Times (registration required), Xbox chief Robbie Bach has concisely explained just what he thinks about the ostensible Xbox Live competitor, PlayStation Network. That is to say, not much. In fact, it seems we were getting carried away by even calling it a competitor, as...

November 19th 2007 at 4:05pm 0 Comments