Robin Burrowes
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Former Xbox Live marketing exec may join Apple
Apple conquered the smartphone and tablet market, and it may be turning its sights on the gaming market next. According to a report from MCV, Robin Burrowes, the Xbox Live marketing manager for EMEA, has left Microsoft to join Apple. Burrowes will supposedly take over marketing for the App Store in Europe. Apple hasn't commented on this report, so this is still a rumor. If this is true, Burrowes will become the third high-profile gaming hire to join Apple in the past year. Apple also grabbed Rob Saunders, former PR and communications boss for Nintendo, and Nick Grange, the previous PR head for Xbox. Does this mean Apple is taking a new direction in gaming? Probably not. We'll likely see an increase in marketing for iOS games as a result. There may also be an increased emphasis on iOS as a gaming platform to replace portables like the Nintendo DS. Portable gaming is on a downward slide, and, as MacStories recently points out, Nintendo needs to overhaul its business before the iPhone and iPad steal it away. [Via Macgasm]
Xbox Live now topping 35 million users
Since last January, Xbox Live has grown by another five million users. That's what Xbox Live marketing manager for EMEA Robin Burrowes told me in a meeting this morning where he showed off the new Windows Phone 7 UI-inspired dashboard for the Xbox 360. "Our audience growth is up to 35 million people globally across those 35 countries on Xbox Live itself," he said, explaining that the growth was spurred by the addition of nine new countries at the tail end of 2010. Though he couldn't speak to the divide in terms of paid Xbox Live members versus unpaid (last we heard, there were over 12 million Gold subscribers), he did note that Microsoft is earning "more revenue from the transaction space than the subscription space." That means Microsoft's banking more from digital content purchases (XBLA games, Zune Marketplace, etc.) than from folks paying for the service. Of course, only some of those 35 million users will be receiving the new features of the upcoming fall dash refresh when it launches later this year.
