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Adidas is no stranger to technology by any means, but it clearly feels that it needs a leg up -- the fitness equipment maker has bought fitness tech firm Runtastic for just shy of $240 million. Both companies are wonderfully vague about what the deal entails, beyond extolling the virtues of a "per...

August 5th 2015 at 7:03pm 0 Comments
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Runtastic already offers dedicated apps for ab and bun workouts, and now the company takes aim at your lower half. Leg Trainer delivers over 50 exercise videos that'll allow you to select activity based on goals and fitness level. There are pre-selected routines -- like the 7-Minute Workout or Jun...

May 28th 2015 at 8:00am 0 Comments
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Let's be frank: Indoor exercise can suck. You're usually stuck in a gym or your home, and you can't get feedback without either a pricey trainer or a distracting mobile app. Runtastic thinks there might be a better way. It just developed Oculus Rift versions of some of its strength and toning exer...

December 15th 2014 at 8:00am 0 Comments
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When a reality TV star "balances" a champagne glass on her bottom, scores of people must feel compelled to replicate that culinary feat. That's (probably) one of the reasons that Runtastic is announcing the Butt Trainer app that'll, apparently, help you improve the size of your backside. Like the...

December 4th 2014 at 8:00am 0 Comments
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Runtastic, best known for its fitness apps and hardware, just unveiled its first sleep-tracking app: Sleep Better. The app, which is available for both iPhone and Android, offers most of the features you'd expect. You can track the overall quality of your sleep by laying your phone beside you (it...

November 6th 2014 at 1:37pm 0 Comments
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It seems like everyone is getting into the wearables market these days. There's Fitbit, Misfit, Nike Fuel Band, Withings Pulse, and about twenty others I can think of. So when a new tracker shows up on the market, it has to have some redeeming value to make it stand out from all of the others. Rec...

July 31st 2014 at 11:00am 0 Comments
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Most app developers have few incentives to build their own hardware, let alone the resources. With 25 million mobile users, Runtastic has both -- so it only makes sense that the company is bringing a slate of complementary exercise gear to the US for the first time. The initial catalog won't shock...

May 13th 2013 at 8:00am 0 Comments