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  • Sony unveils the world's first curved LED TV: pre-orders open now for $4,000

    by 
    Jon Fingas
    Jon Fingas
    09.04.2013

    Sony didn't mention this during its IFA press event, but it just unveiled a big treat for home theater fans: meet the S990A, the world's first curved-screen LED TV. The introductory 65-inch, 1080p model uses the same color-rich Triluminos display technology that we've seen in Sony's recent TVs, just in a more immersive (or at least, more impressive-looking) form factor. Its built-in sound quality reportedly gets a boost, too. Since the eight built-in speakers are angled at different directions, Sony can simulate surround sound more convincingly than it could with a flat-panel set. As you'd expect, the TV also includes mobile-friendly features like Smart Connect media sharing, One-touch NFC remote pairing and second screen interaction through SideView. The S990A won't ship to the US until late October, but Sony is taking pre-orders today -- and at a $4,000 asking price, the curved LED set is much more affordable than its OLED counterparts. Follow all of our IFA 2013 coverage by heading to our event hub!