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Streaming exclusives may have revived piracy
Services like Netflix and Amazon Prime Video were supposed to eliminate a large amount of online piracy, and to a degree they have. Why steal TV shows when they're included with your monthly subscription? However, piracy might be back on the rise -- and the services themselves may shoulder some of the blame. Networking giant Sandvine has published a report showing that BitTorrent file sharing has climbed back to 32 percent of all upstream data traffic after several years of decline. While Sandvine doesn't want to reach a definitive conclusion, marketing VP Cam Cullen believed it might be due to an excessive number of exclusives on streaming services.
Netflix keeps its lead in streaming video use at home, YouTube rules the road
When we last checked in with Sandvine's stat trackers, Netflix reigned supreme in online video traffic at home, especially downstream. It's still sitting pretty several months later, Sandvine tells AllThingsD. Quite possibly helped by the House of Cards debut, Netflix kept a healthy lead at 32.3 percent of downstream use on wired networks this past March. That's no mean feat when some of its competition took big strides forward -- YouTube jumped up to 17.1 percent, and Hulu likely rode sweeps season to get 2.4 percent. In mobile, it's a different story. Netflix use on cellular almost doubled to 4 percent, but YouTube kept an uncontested lead at 27.3 percent of downstream use. It's not hard to see why after looking at other video formats people prefer on the road: raw HTTP video (19.2 percent) and Facebook (8.6 percent) were the next-closest, which suggests that many still grab snack-sized videos on their phones instead of full movies or TV shows. We don't expect the status quo to budge much in the near future, whether it's on mobile or a fixed-line. Without major initiatives from veterans or the arrival of a new upstart, it isn't clear just what would rock the boat.
Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise
When we last checked in on one of Sandvine's traffic studies, Netflix had just edged past BitTorrent as the largest source of internet traffic in North America while YouTube was still a small-timer. A year has made quite the difference. Netflix is up to 28.8 percent in a new study, while YouTube has moved up to second place with 13.1 percent and demands even more than ordinary web requests. Rivals like Hulu don't register in the top 10, and YouTube is by far the ruler of mobile with nearly 31 percent of smartphone traffic headed its way. Overall usage is moving up rapidly, no matter what kind of network the continent uses -- the typical North American chews up 659MB per month when mobile and a hefty 51GB through a landline. There's little reason to dispute worries of the impact on bandwidth-strained internet providers, although we suspect most would disagree with Sandvine on what's to be done. The company naturally sees the study as a chance for business with carriers wanting to curb usage or charge extra through its tools; a generation that grew up with internet access, however, would likely see it as a better excuse to roll out more capacity for all those streaming videos.
Study finds Netflix is the largest source of internet traffic in North America
In your daily Netflix news, the latest report on Global Internet Phenomena for spring 2011 from Sandvine has called out the movie service as the largest single consumer of bandwidth on the internet in North America. The last report in October suggested it made up around twenty percent of internet traffic during prime time, but this time around the stats say it accounts for 30% of traffic during prime time, and 22.2% of daily internet traffic. Sandvine gets the data from ISPs using its broadband technology and now foresees "Real-Time Entertainment" (which includes Netflix) shooting up over 55% of peak internet traffic by the end of this year. It also reports on net traffic from other regions, noting social networking outpaces YouTube traffic in Latin America, while European subscribers use twice as much data as North Americans. We'll have to wait and see if these stats are waved in our faces to justify the next round of bandwidth caps or throttling, in the meantime you can click through for more stats or hear about it from Sandvine CEO Dave Caputo discuss them in a video embedded after the break.
Report: Twenty percent of peak downstream Internet used for Netflix?
If you're anything like us, you're both smart and incredibly good looking. Also, you're sarcastic. And in addition to all that, you spend much of your downtime enjoying streaming media on your computer, or your Internet-enabled TV, or perhaps even your fancy-pants cellphone. And it looks like, indeed, much of the country is "anything like us" -- at least according to Sandvine, Inc., of Waterloo, Ontario. The network hardware manufacturer has released a report that concludes that over twenty percent of stateside peak time downstream Internet traffic is gobbled up by Netflix streams, with the heaviest use going down in the primetime hours between 8 to 10 pm. We're sure that this is no surprise to Netflix itself, whose CEO recently stated that the company is primarily a streaming company that just happens to mail out DVDs to some customers; but still, the figure is pretty staggering. You can draw your own conclusions, but we're just happy to no longer live in a place where the only thing to watch on a Thursday night is The World According To Jim.
