santeria

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  • Promotional Consideration: Santeria

    by 
    Eric Caoili
    Eric Caoili
    10.14.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.It physically pained us to see Ubisoft's print campaign and European boxart for Jam Sessions, but the publisher came through with its commercial for the recently-released guitar sim. The 30-second spot is broken up into three scenes of alleged teenagers playing and enjoying the game, all of them singing along to Sublime's "Santeria," a track that isn't actually included on the Jam Sessions cart. It's a catchy tune, one we're sure you've heard many times on the radio, and we can see why it was picked for the piece. Continue past the jump for the commercial and this week's installment of Promotional Consideration.