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  • Did NBC's promotional shove help or hurt 3D?

    by 
    Richard Lawler
    Richard Lawler
    02.03.2009

    Love it or hate it, 3D has been on a tear in 2009, and it enjoyed the biggest audience yet over the last two nights with a quick Super Bowl ad and follow up hour long 3D episode of Chuck, both on NBC. However, given the mixed opinions, and the questionable tech used to bring 3D to homes that aren't really equipped to deal with it, we're not sure if the movement went forward or backwards last night. Our friends at Cinematical and TV Squad have chipped in opinions on the Monsters vs. Aliens promo (embedded after the break) and special TV event, but what about you? As a glasses-only affair it required an audience a bit more prepared than usual than usual for TV, and there were plenty of chances for problems and misunderstanding. PR reps for theater 3D companies were quick to point out their stereoscopic technology provides much higher quality (we agree) than you saw on NBC, and while that begs the question why bother at all, it seems like the chance to seed the potential of 3D -- even with a subpar anaglyph display -- was too big of an opportunity to ignore.Read - I don't care what NBC is saying... 3D on TV still doesn't workRead - Poll: Did You Like The 3D Superbowl Movie Commercials?

  • SoBe's 3D Super Bowl commercial available now on YouTube HD

    by 
    Darren Murph
    Darren Murph
    02.01.2009

    Yeah, today's big game is but hours away, but if you're itching to put those newfangled 3D goggles to use beforehand, you're in luck. Reindeer has hosted up tonight's 3D SoBe ad on YouTube in high-def, and folks with those glasses -- which can supposedly still be picked up at hard-to-miss kiosks in grocery outlets and retail stores if any stock remains -- can tap the read link to have a look right now. Obviously we wouldn't do so if you're not much on spoilers, but we're betting your curiosity is going to get the best of you. Once you've watched, chime in below with your thoughts on the quality. Fair? Great? Just plain gimmicky?