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This past week, the Money Gnomes at Turbine tested the waters with the idea of selling a $50 horse in Lord of the Rings Online. Oh, not just any horse, mind you: It's a toy hobby horse. For $50. The representative who asked for feedback on the item and price-point probably caused herself inter...

2 years ago 0 Comments
December 6, 2012 at 3:00PM
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Two years ago, a marketing firm produced a study showing that 75% of gamers partake of microtransactions in their online games. Not long after that study was published, World of Warcraft enraged opponents of "double-dipping" by kicking off the sale of a $25 luxury mount that gamers pseudo-affecti...

2 years ago 0 Comments
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World of Warcraft set the bar at $25 for a shiny horse. EverQuest II followed suit. You can imitate Marty McFly or Aladdin in City of Heroes for about $7.50. And for various amounts of cash in Star Trek Online, you can pimp out your spaceship with all sorts of shiny new nacelles -- or you can rid...

3 years ago 0 Comments
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For those of us who celebrate the holidays, right now is an insanely busy time of the year. There are presents to be wrapped, eggnog to be nogged, and looks of annoyance to be thrown at the radio when the music station decides to play that Do They Know It's Christmas? song for the sixth time that h...

4 years ago 0 Comments
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Are you one of the steadfast, stalwart gamers who absolutely refuses to shell out money on cash shops, microtransactions and virtual services apart from subscriptions? If so, you're in the minority -- a study by VGMarket showed that three out of every four online gamers purchased a virtual good in ...

4 years ago 0 Comments
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You knew someone was going to try it. Sony Online Entertainment is making their bid for a seat on the Sparklepony bandwagon with the introduction of mounts in EverQuest II. Etheral, Sinister, and Ulteran Prowlers are now available in the Marketplace for 2500 Station Cash each, the equivalent o...

5 years ago 0 Comments

This week's edition of WRUP takes its name from Basil, who kicked off this week's discussion of everyone's favorite mount with some controversy: Basil Berntsen: I'm not including a pic because all mounts are equal, unless they go faster. C. Christian Moore: Also Frostheim, WHOA. All mounts ar...

5 years ago 0 Comments
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Happy Tuesday Morning, everyone! By now, I'm sure you're all aware of the big news: The Sparklepony is here! The Celestial Steed went up for sale on the Blizzard store, causing massive queues and earning Blizzard hundreds of thousands of dollars in the first day alone. You either loved it or you ha...

5 years ago 0 Comments