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When Olympic athlete Ashton Eaton finishes an event, he feels better after dousing himself with a bottle of water, but that's not a very elegant way of keeping his head cool. That's why the decathlete teamed up with Nike to build this prototype face mask that's designed to reduce the temperature o...

July 28th 2015 at 6:41am 0 Comments
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As promised, BT is bringing the first 4K live sports channel to UK TV screens next month, and it's finally let us in on how much it's going to cost. BT Sport Ultra HD will begin broadcasting August 2nd, kicking off proceedings with an FA Community Shield footy match between Arsenal and Chelsea. Th...

July 17th 2015 at 6:54am 0 Comments
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For cyclists, the road can be a nasty place to be at night, so we're all for technologies that can help draw drivers' attention in order to reduce the number of accidents. The latest of such attempt is the Lumos helmet, which not only comes with turn signal indicators that can be controlled wirele...

July 14th 2015 at 12:00pm 0 Comments
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Cristiano Ronaldo is more than a massive football star. He's also a model, a philanthropist and (because why not?) an entrepreneur. Ronaldo, who plays club soccer in Spain and for the Portugal national team, recently showed up in Japan to promote the SIXPAD, a muscle-stimulation device that promis...

July 10th 2015 at 1:00pm 0 Comments
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Today on In Case You Missed It: Remy Martin installs NFC-enabled caps on its cognac bottles to prevent shady saloons from pulling the old switcheroo, Nike lets Google Cardboard users to play soccer as Neymar Jr., and a London-based artist creates custom Power Gloves that can carve through wood a...

July 3rd 2015 at 9:00am 0 Comments
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Neymar Jr. is a well-oiled marketing machine. Not only is the Brazilian footballer a Nike brand icon, but you can also find him on the cover of video games like Pro Evolution Soccer 2016. However, because traditional commercials simply aren't enough anymore, the sportswear giant is trying somethin...

July 1st 2015 at 5:57pm 0 Comments
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If you're a baseball stats hound, you probably don't enjoy tearing your eyes away from the game just to dig up facts about the latest at-bat matchup. You might not have to distract yourself for much longer if you're a Comcast subscriber, though -- the cable TV giant has introduced a Baseball Extra...

June 29th 2015 at 3:55pm 0 Comments
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We haven't connected cutting edge TV tech to golf much since 3D met the Masters, but Fox is promising a live streaming virtual reality setup this weekend during the US Open tournament. It's working with NextVR -- the same company that brought a Malibu beach sunrise streaming live in 180-degree VR...

June 18th 2015 at 1:14am 0 Comments
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There are plenty of gadgets out there to help you improve your baseball skills, including motion-sensing connected sensors. But Adidas wants to take that to a whole different level, for recreational players and college-level athletes alike. Meet the EQT X3 RBZ, a bat designed to increase the speed...

June 11th 2015 at 7:00pm 0 Comments
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. The Agency by Adrian Chen The New York Times Magazine There's a super-sec...

June 6th 2015 at 9:30am 0 Comments
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ESPN is never afraid to experiment with new technologies. Earlier this year, it used drones to capture footage of athletes as they performed during the winter X Games in Aspen, Colorado. That recorded content, however, was limited to being used for replays or post-show highlights, if at all. But,...

June 4th 2015 at 5:25pm 0 Comments
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It's been several months since AirDog's namesake tag-along camera drone was originally expected to ship, but the award-winning robotic flyer is finally close to reaching your doorstep. The company has confirmed that its sports-oriented companion will officially launch on August 31st for $1,295, wi...

June 1st 2015 at 6:41pm 0 Comments