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Netbook study finds that netbook buyers don't know what netbooks are

by Joseph L. Flatley, posted Jun 24th 2009 at 1:04PM

Oh noes! According to some market research dudes, the average consumer cannot tell the difference between a netbook and a notebook. We're inclined to believe that this is simply because the average consumer hasn't perused this handy chart, but what do we know? Of course, the readers of Engadget are an intelligent and sophisticated bunch, one that understands all the intricacies of this -- one of the most important questions of our time. But what about the folks that need to sell netbooks (and notebooks) to 18-24 year olds, one of the main demographics that manufacturers hope to reach with their products? Hit the read link for what's sure to be a gripping (if wicked expensive) report titled Netbooks II: A Closer Look. Or, if you're only moderately curious, feel free to check out the PR after the break.

Continue reading Netbook study finds that netbook buyers don't know what netbooks are

Plain English Campaign wants to bring down walls of technobabble, rule the world

by Darren Murph, posted Apr 28th 2009 at 10:55AM

So look, we fully understand that not everyone "gets" technology-related lingo -- we've had to walk our mums and dads through setting up a WLAN router with a WPA2 password and 1337 encryption many, many times. But this... this is just comical. Peter Griffiths, who we can only imagine looks and speaks exactly like Peter Griffin (pictured), is hoping that his Plain English Campaign can knock down the "walls of techobabble" by "pulling our heads out of the digital clouds and using plain English." Ironic, really, given that most of the technologically illiterate wouldn't know that a digital cloud actually refers to an off-site storage hub where information is exchanged. At any rate, it seems the campaign is pushing to have flummoxing terms such as digital TV, phone jack, desktop and dongle (yes, seriously) changed, or at worse, have them defined clearly in a dictionary that precisely no one would ever read.

Report finds single women enthusiastic about technology, single men enthusiastic about single women

by Joseph L. Flatley, posted Apr 16th 2009 at 7:14PM

A new report, entitled "The Single Female Tech Buyer: Cast Aside Myths And Embrace This Target Segment" may read like the latest Tom Clancy techno-thriller (okay, not really) but its message is crystal clear: "cast aside myths," it says, "and embrace this target segment." In its study of one thousand single men and one thousand single women residing in the United States and Canada, Forrester Research uncovered a slew of facts you can use to sell single women stuff that they probably don't need. Behold: When asked about their next computer, the vast majority of women (forty-seven percent) said they were planning on buying a laptop, while most of the men (again, forty-seven percent) said they'd be buying a desktop. Clearly, laptop makers should be concentrating hot-to-trot models like the Vaio P (or, for the budget conscious, the Vaino), while desktop manufacturers should concentrate on superhero or vicious animal-themed desktop rigs. But that ain't all! Ownership amongst bachelors and bachelorettes were darn near equal for things like gaming consoles, handheld games, and digital cameras. If you can't wait to dip into what is sure to be a real page turner, make sure you hit the read link -- the report can be yours for a mere $749.

[Via CNET]

Videogame training may improve eyesight, no word on the health benefits of Mind Flex

by Joseph L. Flatley, posted Mar 30th 2009 at 11:29AM

You know, the benefits of videogames just keep adding up. According to a study published in Nature Neuroscience, video game training may help people improve contrast sensitivity, or the ability to differentiate between shades of gray. Among the two groups studied, the most improvement was noted among folks who played games which required precise, visually guided aiming actions, such as Call of Duty 2 and Unreal Tournament 2004. "When people play action games," said Daphne Bavelier, a professor of brain and cognitive sciences at the University of Rochester, "they're changing the brain's pathway responsible for visual processing. These games push the human visual system to the limits and the brain adapts to it, and we've seen the positive effect remains even two years after the training was over." Now that we've established that the Xbox can be part of a healthy lifestyle, it would be irresponsible of us not to play it more often.

[Via CNet]

UK researchers take us one step closer to quantum computing

by Darren Murph, posted Mar 21st 2009 at 11:53PM

You know, at some point we're going to grow tired of just getting closer and demand that we arrive, but thankfully for a smattering of UK-based researchers, we're not yet to that point. Reportedly, brainiacs from Edinburgh and Manchester University have created a molecular machine that could be used to develop quantum computers for making "intricate calculations" far more quickly than current supercomputers. Essentially, these gurus relied on molecular scale technology instead of silicon chips; more specifically, they achieved the so-called breakthrough by "combining tiny magnets with molecular machines that can shuttle between two locations without the use of external force." Not surprisingly, there's still more work to be done, with Professor David Leigh of Edinburgh University noting that "the major challenges we face now are to bring many of these qubits together to build a device that could perform calculations, and to discover how to communicate between them." In other words, check back in 2012.

Spanish entrepreneurs aim to kill standby power drain, get gold star from Mother Earth

by Darren Murph, posted Dec 2nd 2008 at 1:25AM

The amount of power consumed from appliances and such left in standby mode is certainly up for debate, but what's not is the fact that they'd all be better off, um, off. That's according to Spanish inventors who have developed a technology to automatically detect when gadgets fall into standby mode and then shut 'em off completely; the best (read: differentiating) part, however, is that devices won't have to go through their boot-up sequence again after rising from the grave. Of course, this technology is worthless with devices such as security systems and DVRs, which obviously require at least some power at all times in order to effectively answer the call of duty. Still, the elaborately named Good for You, Good for the Planet is hoping to get its tech into power strips and individual gizmos soon, with one hotel chain in Spain already testing a prototype. Here's hoping these thoughtful entrepreneurs aren't squeezed to death by all of the collective hugging from trees that's surely going down.

[Via WalletPop, image courtesy of GavinBell]

LeapFrog's Crammer makes flash cards antiquated, is perfectly named

by Darren Murph, posted Oct 13th 2008 at 10:05PM

Alright kids, it's time for honesty. Here's a tidbit your 3rd-grade teacher isn't about to admit, but he / she and everyone else in the world crams for tests. Sorry, we know you totally believed that each and every noble student dutifully set aside hours per day to prepare for that big final, but in reality, every kid in your classroom just got on the study train a few hours ago. To that end, LeapFrog has concocted a perfectly named study aid dubbed the Crammer ($59.99; available now), which enables kids to "quickly navigate more than 16,000 mathematics, social studies and science quiz questions based on leading school textbooks." Additionally, students can create customized digital flash cards for on-the-go cramming, and the built-in Spanish translator even gives you an edge in the foreign language department. Seriously, where was this at when we were using abacuses and carving English reports into stone tablets?

[Via PopGadget]

Smartphone sales up in Q2 '08, BlackBerry leapfrogs Windows Mobile

by Chris Ziegler, posted Sep 14th 2008 at 9:20PM

Yo, Microsoft, step on the gas and get Windows Mobile 7 out the door, would ya? Gartner's profile of global smartphone sales in the second quarter of 2008 reveals that RIM's BlackBerry OS has jumped over Windows Mobile to become the number two platform finding its way into pockets around the world, while perennial powerhouse Symbian carries on comfortably with the number one spot (and it's not UIQ that's doing the heavy lifting there, if you catch our drift). As a percentage of the overall mobile market, smartphones account for the same 11 percent they did a year ago -- but the entire market saw growth, meaning that total smartphone shipments jumped a solid 15.7 percent over the same period. Well-earned kudos to RIM for knocking WinMo off its high horse, but seriously, Microsoft need only look in the mirror if it wants to know exactly how this came to pass.

[Via jkOnTheRun]

US handset sales droop in Q1, RIM rides into top 5

by Darren Murph, posted May 20th 2008 at 7:03AM

Unless you've been squarely camped out under an atypically large boulder the past few months, you aren't apt to be taken aback by this news. Sure enough, handset sales declined 22-percent in Q1 2008, though the industry did move some 31 million mobiles during the post-holiday quarter. It was noted, however, that smartphones comprised 17-percent of all mobile sales, which marks a 10-percent increase from the prior quarter. When taking a look at the top five handset manufacturers, you'll find Motorola shakily perched at the top (27-percent), while RIM slipped past Sanyo to grab the five spot with 5-percent. Check the read link for all the gory details.

Cellphone-only households on the rise, landlines crying a river

by Darren Murph, posted May 15th 2008 at 10:31AM

Hold everything -- did you have any idea surging cellphone use was putting a damper on landline utilization? Oh, right, common knowledge. Anywho, a recent study conducted here in America found that three in ten households actually relied solely or primarily on their mobile to communicate. In the latter half of 2007, it was discovered that 16-percent of domiciles didn't even have a landline, while 13-percent had one but took all (or nearly all) of their calls via cell. Just to put things in perspective, only 5-percent of US homes were cellphone-only in 2004, while 1.082-percent had not yet surrendered their can-and-string. If you're one of those number lovers, hold your head up high and hit the read link for lots more data about this totally engrossing topic.

[Image courtesy of Preston LNO]

Sony XEL-1 estimated to last customers only half as long as expected

by Darren Murph, posted May 8th 2008 at 3:04AM

Ruh roh. Research firm DisplaySearch has just unleashed a new report that takes an in-depth look at the ultrathin XEL-1, and it ended up finding a video lifetime barely half of what Sony promises. Apparently the company ran a couple of Sony's OLED TVs for 1,000 hours, after which it found that blue luminance degraded by 12-percent, the red by 7-percent and the green by 8-percent. Extrapolating the data it gathered, it estimated that the unit would lose half of its brightness in 17,000 hours -- Sony says you can expect 30,000. Of course, Sony is still standing by its numbers, and even we can see that DisplaySearch's methods aren't perfectly scientific, but if you were honestly expecting to watch this thing for the next decade (and not a year less), you may want to hit the read link and snoop around.

[Via Yahoo, thanks to everyone who sent this in]

Survey finds 37% of Gen Y-ers text while driving

by Darren Murph, posted May 2nd 2008 at 3:26PM

Oh sure, Americans are adamantly against texting while driving (in theory), but that's not stopping those mischievous Gen Y-ers from getting their SMS on while behind the wheel. According to a new survey of 1,200 people conducted by Nationwide Mutual Insurance (we know, we know), a third of the Gen Y-ers admitted to "always multitasking while driving," and while the "always" bit does indeed frighten us a tad, the real juice was in the next statistic: 37-percent said they sent text messages while driving. Before you start belaboring the imprudent youth, think long and hard about your own in-car cellphone usage -- remember that time you just had to reply "y w pep plz" in order to salvage your friend's pizza order? Tsk tsk.

[Via About]

Would you elect the president via text message? 61 percent say 'Y'

by Joshua Topolsky, posted Apr 21st 2008 at 3:55PM

According to a recent, sensational survey from Samsung Mobile, 61 percent of lazy, distracted, and impossibly ignorant cellphone users over the age 18 say they would be comfortable casting their vote for President of the United States via a text message. Meanwhile, the totally serious and meaningful survey found that eight in ten (or 80 percent) of teens under the legal voting age would use their mobile devices to cast a ballot in the election. Additionally, Samsung Mobile discovered that 90 percent of cellphone users would like an ice cream cone, while another 87 percent would like an ice cream cone only after eating a quarter-pounder with cheese. Soon Samsung Mobile hopes to determine what percentage, if any, of the people surveyed know who is running for the office of president.

Study finds teens don't really care about their hearing

by Joshua Topolsky, posted Mar 27th 2008 at 8:42AM

Those darn kids -- they just don't listen! And soon, according to a report, they won't physically be able to listen. It seems that modern teens, with their cloaking jackets, space telephones, and telepathic headsets fail to obey the simplest tenet of leisure-time music enjoyment: keeping their iPod and Zune volumes at a semi-natural level. In focus-group discussions, researchers found that high school students in the Netherlands were aware of the potential hearing loss which can be caused by high volume listening, yet had no immediate plans to crank their jams at anything but 11. Typical of our misguided youth, the teens feel that they have a "low personal vulnerability" to hearing loss -- researchers also noted that they believed they were bulletproof, could fly, and would never, ever lose touch with people who signed their yearbook. The study's findings suggest that the answer to this problem may lie with manufacturers of hardware and solutions like volume caps or warning lights, rather than with the self-control of the end user.

LeapFrog debuts Crammer Study and Sound player for students

by Paul Miller, posted Feb 17th 2008 at 8:42PM

LeapFrog is moving on up the chain, and hitting 3rd through 8th graders with a new study aid, the Crammer Study and Sound System. Crammer works basically as a replacement for those annoyingly handwritten index cards, allowing you to enter data for each side of virtual "cards" and run through them on the 2.5-inch grayscale screen. You can also download study aids for a myriad of subjects, or use the included language tools to automatically translate and pronounce words for study. The built-in music playback is pretty straightforward, and lets kids relax with some songs or listen while they study. We spotted a prototype at the 2008 Toy Fair, and while it wasn't a functional unit, we got to see the iriver clix-style four-way screen clicking controls, which seem friendly enough. Crammer will be out Fall 2008 for $60, and includes 1GB of built-in flash memory.