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Shazam mention, blackout at Super Bowl drives mobile engagement
Velti is a firm that runs advertising on mobile platforms like iOS and Android, and they were paying close attention during last Sunday's Super Bowl game to how and when mobile users were on their phones. The company has released a few tidbits about mobile usage during the big showdown, and they reveal quite a bit about when we picked up our phones during the game. Velti says that while the Ravens may have won the game, Jack in the Box was the biggest win on the mobile side: The company's "Hot Mess" commercial (which featured a big plug for Shazam, who we spoke with about exactly this situation at CES) was the most active mobile engagement driver during the entire show. Viewers saw the bug, and immediately picked up their phones, presumably to either check out Shazam or use the app on the commercial spot (though it was only 30 seconds, so they had to hurry). Mobile engagement also spiked, says Velti, during the brief blackout delay that the stadium experienced. In that same vein, the halftime show was actually the point at which viewers were least engaged in their phones, suggesting that Beyonce's song and dance distracted them back away from the smaller screens. And the game itself distracted viewers from their phones as well -- the relatively boring first half had more mobile usage, while the second half of the game, when the 49ers staged a comeback against the Ravens, saw mobile usage drop. There's a lot of very interesting insight in there about exactly how mobile users make use of their second screen devices. The Jack in the Box / Shazam spike is no mistake, and we can likely expect to see even more moves like that in the future. Our mobile phones are nearly always with us these days, and other screens, including television, have lots of opportunities to use Apple's platforms for even more engagement.
Super Bowl 2013 ads: Samsung, Best Buy, BlackBerry and... Zombies
So, catch the big game on the, er, internet? Or, if you took our advice and used more traditional hardware, you may have caught Seth Rogen and Paul Rudd trying to outdo each other to become Samsung's "Next Big Thing" promoters (only to be trumped by LeBron James), or a BlackBerry Z10 user turning a tanker truck into rubber duckies. Other tech ads included Best Buy's "Ask Amy" with Amy Poehler in full-on adorkable mode, Sony's cinematic PlayStation God of War teaser and a pair of skeevy / cleverish Godaddy ads. We also got a sneak peak at the trailers for Iron Man 3 and Zombie apocalypse / Brad Pitt starrer World War Z. Finally, Star Trek: Into Darkness launched another teaser, which notably featured the debut of the Apple Store's "AppStore.com" short link. All-in-all, pretty weak sauce compared to last year, in our opinion -- but you can decide for yourself after the break.
Totally blow out the big game! Super Bowl XLVII
After a long season, it's finally time for Super Bowl XLVII, and just as the players and coaches get ready for the big event in New Orleans, we're set on making sure you have everything you need to experience the event at home. While handy apps like Google Maps can help out ticket-holders with indoor maps of the Superdome, we've got the directions to follow in your own living room. In the modern age, game-day viewing is a mess of remotes, controllers, laptops, phones and now tablets -- make sure you're not showing down for the big event and follow us after the break.
