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As we close out 2007, there are thousands of new Mac users just beginning to explore the wonderful world found on those shiny computers that were tucked under the tree/menorah/nonsectarian gift deployment venue. If there's one thing we'd recommend that experienced Mac hands could do to make the adju...

December 31st 2007 at 7:30pm 0 Comments
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I'm a little skeptical about this one (who is the Eagle Research Group, and why are they polling people about iPhones and Zunes?) but a new study from the ERG says that a whopping 70% of Zune users are actually planning a switch to the iPhone. And perhaps even more revealing, 36% of Zune users say t...

July 23rd 2007 at 10:00pm 0 Comments
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We'll admit, we aren't shocked by the fact that nearly one-quarter of those who have purchased Apple's iPhone thus far are brand new to AT&T, and honestly, we're a tad miffed that the figure isn't a bit higher. Of course, those pesky (not to mention pricey) early termination charges are the lik...

July 17th 2007 at 7:01am 0 Comments
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With Mother's Day coming up, the perfect gift for your 'switcher mom' might be personal lessons in the Macintosh way. Don't have that kind of time? Mmm-hmm. Really. You never call, you never write..Well, if you're looking for something more wrappable than a bookmark for Apple's Switch 101 support pa...

April 29th 2007 at 8:00am 0 Comments
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Now that new Macs will run Windows beautifully, people are considering Macs who haven't before (I've seen it myself around the office). They may install Windows, but I'm sure that once they play around in the Mac OS for a while, they won't all go back. Being Mac newbies, however, these users may not...

April 16th 2007 at 1:00pm 0 Comments
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The word that there might be as many as 9000 switchers a day got us thinking: maybe all those switchers could use some tips on how to save a few bucks while hopping the fence to white, black and aluminum pastures. Sure, Apple typically doesn't offer much in the way of excitement when it comes to za...

March 22nd 2007 at 2:00pm 0 Comments
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WFAA has posted an article about the fundamental dualities of the world: Ford vs. Chevy. Coke vs. Pepsi. Mac vs Windows. It's not a very deep article or a long-one, but several quotes (particularly those from WFAA's online operations manager--and Mac aficionado--Doug Boehner) made me laugh out loud....

March 8th 2007 at 4:00pm 0 Comments
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A man named Bill Westerman has penned a very down-to-earth article listing some of the ups and downs of switching to the Mac. Following a long line of switchers, Bill pens a nice mix of typical and not-so-typical scenarios, reactions and thoughts on the experience that I haven't seen capture quite a...

February 27th 2007 at 4:00pm 0 Comments
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The way that applications, windows and our OS behave is a subject of much debate. Toss some life-long switchers into the mix and boy-howdy, you got yourself the nerd version of a bar fight. One of these much debated behaviors between Mac OS X and Windows is how to handle switching between applicati...

January 29th 2007 at 9:30pm 0 Comments
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Remember Ellen Feiss? She because famous in 2002 at the tender age of 14 for her Apple Switcher commercial, in which she talked about how her dad's computer had devoured her homework. Bummer, that. A controversy arose about whether or not Feiss was a stoner, and whether she was under the influence...

January 29th 2007 at 1:00pm 0 Comments

Several TUAW readers have written in to let us know that the UK just debuted its own "Get a Mac" adverts, starring Peep Show comedy act Mitchell and Webb as Mac and PC. After the US and Japanese offerings, these UK ads have a distinctly British feel to them. Some videos will feel familiar and ar...

January 28th 2007 at 8:00pm 0 Comments