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Virtual Island Entertainment offers MMO for women
As much as a goodly portion of the MMO market is perfectly happy blowing up spaceships, killing untold numbers of rats, punching criminals in socially-awkward spandex, and generally behaving like a twelve-year-old boy... suffice to say that a lot of people have zero interest in those settings. Virtual Island Entertainment from enVie Interactive is aimed specifically at that category of potential player. Specifically, they're aiming for women, trying to create a virtual world that they claim "caters to women looking for an engaging online game that speaks to them." The game's feature list is focused more along the lines of social environments rather than gameplay; players can engage in "episodic content, unique shopping experiences, high fashion, art design, and intimate encounters, all in a tropical island setting." Comparisons between the game and the 200-pound gorilla of virtual worlds, Second Life, are all but inevitable, and there is a small mention that the game hopes to support a certain amount of user-created content. Scheduled for release in the second half of 2010, it remains to be seen what kind of following Virtual Island Entertainment will draw and how the target audience will respond.
What audiences should Mythic have targeted with Warhammer Online?
This is an original opinion piece written by someone who has been following Warhammer Online since November 2007. Comments are open on page three.Many people claim WAR is a total fail-whale of an MMO. I can see sides of their argument, but I don't believe it's completely true. The "fail" perception mostly comes down to the expectations that were set by Mythic and EA and then never fully delivered upon. It's no secret they were aiming for 500k+ subs and then missed the mark (by about 200k), but it got me wondering... Who is/was WAR's target audience? Was their potential audience actually big enough to support their aspirations?Let's go back. Waaaaaaaaaaay back. Let's pretend we were a fly on the wall in a Mythic/EA/Games Workshop boardroom as they were discussing the original vision and design direction for WAR. One of the first steps you take before developing any product is to define your target audience or demographic. Knowing your audience gives you better direction and allows you to focus your efforts and design decisions more clearly.
