targeted
Latest
YouTube may soon ban targeted ads on kids' content
YouTube is allegedly planning on getting rid of targeted ads on videos aimed at children. It's not clear whether the decision comes as a result of the FTC's recent multimillion dollar fine -- imposed after YouTube was found to be violating federal data privacy laws for kids -- but Bloomberg reports that plans are now apparently in motion.
Facebook will show who paid for political ads in the UK
Facebook is pushing its transparency agenda again, this time with the introduction of a tool that reveals information about political ads in the UK. From today, all advertisers that run ads in the UK referencing political figures and parties, elections and legislation before parliament will have to verify their location and identity, and the adverts will have to carry a "paid for by" disclaimer.
Google Fiber starts testing targeted, trackable TV ads
For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other local cable company, they'll air during ad breaks reserved for local advertisers (that crappy ad for the car dealership around the corner that comes on during The Walking Dead). Where it's different is that advertisers will only pay for the number of ads actually shown, as monitored by the Fiber set-top boxes. Google can insert fresh ads in DVR'd programming too, and target viewers based on their viewing history. Users can opt-out of the viewing history tracking, but that's it.
Google no longer mining student Gmail accounts for targeted ads (updated)
Google makes no bones about scanning our emails for advertising purposes, but the company has suddenly become a bit more timid when it comes prying into students' messages. According to the WSJ, Google has stopped scanning the 30 million accounts that are registered under its free-of-charge Google Apps for Education program. These users -- including students, teachers and administrators -- were never actually shown ads, but their personal information was still collected so that Google could make use of it for targeted advertising elsewhere on the web. The decision to stop collecting this data could well have something to do with a lawsuit started in California last year, in which students claimed Google's monitoring violated wiretap laws. Even if the search giant isn't too worried about that specific case, it may well fear the bad PR that has started to stem from it. Update: Google reached out to clarify that the information was not collected to be used elsewhere on the web: Prior to our turning ads-related scanning off, automated scanning that was done in Gmail was not used to target ads to Education users outside of Gmail or in other Google products (e.g. YouTube, Google Search, etc.).
Google promises 'greater transparency' for targeted ads, gives users more control over them
Chances are you've visited at least one Google site or another today, and chances are you were delivered some ads tailored just for you while you were there. Exactly how those ads got from the advertiser to you hasn't always been clear, but Google's now announced a new effort that it promises will provide "greater transparency and choice" regarding the ads you see. The most immediate change is a new "Why this ad?" link that will be displayed in search results and on Gmail -- click on it and Google provides a brief explanation of how that particular ad came to appear on your screen (based on your current search terms, your location, etc.). You'll also soon be able to access a new Ads Preference Manager, which will let you block specific advertisers or opt out of personalized ads entirely. Google says those options will be appearing "over the coming weeks," but you can get a peek at what's in store in the video after the break.
Internet Explorer 9 privacy measures to include Tracking Protection
In a nod to future FTC mandates regarding web privacy, Microsoft has announced that among its many charms, Internet Explorer 9 will introduce something called a Tracking Protective List. In essence, the TPL looks at third party elements of whichever page you may be viewing (for instance, when you're at msnbc.com and it contains elements that are hosted by another domain) and allows you to block those which track your movements. This is done by domain, and there is both a whitelist and a blacklist -- ensuring that while elements that are required for full functionality will be allowed, those which are a nuisance will be blocked. Of course, this isn't the answer to all of your security needs, but between this and properly managing your cookies it is a decent first step. IE9 will come around sometime in early 2011 -- in the meantime, check out the video after the break for more info.
Canoe's targeted ads set sail for households with income to spend
The six cable companies involved with Canoe Ventures -- Comcast, Time Warner, Cox, Charter, Cablevision and Bright House -- will be turning loose the targeted ad technology that has been in the works for a while now. Especially in the midst of the economic crunch, you just know that tax brackets are going to drive the tailoring of the bespoke ads, which go by the friendly name of CAM (community addressable messaging). Fully interactive ads will have to wait for tru2way, so for now CAM 1.0 will swap in one of two versions of a spot, depending on whether the destination is in a zone designated as "over $100,000." We foresee some interesting water cooler discussions ahead as coworkers report seeing different ads at halftime and thus give away some personal info.
Targeted ads coming soon to cable TV
One look at a company like, say, Google, and you know there's something to online ads. Cable companies have been working on competitive ad targeting for TV programming for a while now, and tru2way is just the thing needed to close the circuit. Your viewing habits are not all that different from the trail of cookies built up in your browser, so it's just a matter of time before someone brings up the idea of monetizing that information. Of course, TV that watches you will have to walk the line between pitching you ads that are relevant/interesting and making you feel dirty and violated, so expect some pretty interesting times ahead while the boundaries get set; with two-way communication over wide bandwidth pipes, though, you know this is coming.[Image courtesy simonrules]
Comcast Spotlight to pinpoint customer desires with targeted ads
Comcast is rolling out its Spotlight program in Baltimore in Q3 of this year. There's a scary threesome involved in the effort: Comcast, media agency Starcom MediaVest Group and technology partner Invidi. Central to the program is Invidi's Advatar technology (no, not that Advatar) to deliver ads targeted to individual users. Before you get too scared by the "Big Brother" sound of all this, consider that Comcast's initial trial of addressable placements showed 38% less ad-skipping; that's a pretty good indication that people preferred the ad flavor cooked up by Comcast. Let's face it -- in conventional broadcasting (and increasingly online as well), advertising is a proven model. So programming is going to be sprinkled with ads; wouldn't you rather have them be personally interesting? We certainly prefer this to the "run the ads louder" approach. The real tricky issue will be maintenance of anonymity; we'll see how consumers respond as TV increasingly watches them. All companies involved would be wise to keep in mind the cost of winning back violated customer trust.
Halo 3 possibly back in PS3 launch frame, says analyst
With all the PS3 delay news flying around lately, it seems that a certain big sequel for the Xbox 360 may have creeped back onto the 2006 release window.According to Next Generation, a "lead analyst" from Tokyo is claiming that "big-hitting titles" for the first-moving 360 could be targeted at the PS3 launch "just to sabotage it." He stated that the release of Halo 3 ("timed to PS3") would be "quite damaging for Sony" as well.Well, a preemptive launch of Halo 3 would certainly serve as a distraction to Sony's next-gen launch plans, but people who really want a PS3 probably won't be deterred by Microsoft's premiere FPS appearing around the same time their favorite console does. Gears of War most likely won't stop PS3 fanboys, either. An unexpectedly early release (of either title) would certainly prove to be a perfect holiday present for 360 owners, however. Competition is grand.See also: Halo 3 could be released in '06 according to MS Game Studios GM Halo 3: speculation roundup PS3 worldwide in November Breaking News: PS3 delayed until November!
