the-future-of-battlenet
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Predicting Battle.net's social future
If you think we've scratched the surface of Battle.net cross-game implementation with Real ID, you are going to be amazed at what is coming next. Do I know any of this for sure? No, of course not. I base my predictions on three simple facts: Blizzard has created an account-based loyalty program that has encapsulated each and every one of its games; Blizzard is chock-full of smart individuals who understand community, as illustrated by the new community website; and Blizzard has made your account mean something into perpetuity. If you think Battle.net is sharp at 2.0, you can't even imagine 3.0.
