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The Game Archaeologist: How Hellgate survived being Flagshipped
It seems that it really wasn't too long ago that I was filling in the time between night classes by boning up on video game news. I was drinking up all of the hot up-and-comers, such as Age of Conan and Warhammer Online, when I caught word that the maker of Diablo was trying to do the same thing again, only more online, in 3-D, and with a cool modern-day/futuristic/horror vibe. There's no better way to put it than to say that from the start, Hellgate: London looked all kinds of cool. Oh sure, you can scoff now with your perfect 20/20 hindsight, but I'm betting that more than a few of you thought the same with me around that time. Diablo but with guns and an online persistence -- how could we not be intrigued? One of my most vivid memories was being torn between the idea of buying a lifetime subscription deal for $150 (again, this was before the free-to-play era, but also before the era of us spending the same money on alpha access. I'm just saying that you can't judge me.). I didn't buy the lifetime sub, if you were wondering, but I did play. I even enjoyed Hellgate: London for a month or so, although something about it never quite clicked with me. It was only after I bailed that I watched with horror that one of the most infamous chapters of video game disasters took place. It's kind of like when you look at pictures of an earthquake and say to anyone near, "I was just standing there a week ago..." From its giddy heights of pre-launch hype to the crash simply known as being "Flagshipped" to its subsequent resurrections (yes, plural), Hellgate is a fascinating tale of a good idea, a terrible launch, corporate scapegoating, and improbable survival.
Firefall gets a Chinese publishing deal
It's been a long road to Firefall's release on its native shores, but the game has more places to go just the same. Red 5 Studios and The9 have entered into an agreement with System Link Limited to publish the game in China for a five-year period. This will result in at least $160 million being paid to The9 for licensing fees and royalties. System Link Limited is itself a joint venture formed by The9 and Qihoo 360 Technology Corp, so it's a fairly dense nest of interrelationships. It can only be hoped that the game's release will be met with open arms in China. [Thanks to SolaRSaphire for the tip!]
Firefall partners with The9, Qihoo 360 in China
Firefall finally launched in the West this week. Red 5 also entered into a business agreement with Chinese megapublisher The9 and Qihoo 360 to bring its long-gestating sci-fi shooter to the Far East. The deal will last for three years and will see profits and equity split equally between the The9 and Qihoo 360, according to GamesIndustry.biz. [Thanks D Houser!]
WoW Archivist: WoW in China, an uncensored history
WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold? A few weeks ago, we learned that ten men had been sentenced to two years' imprisonment in China for hacking WoW accounts and selling the stolen gold. It was not the first time that hackers have been punished by the state in China. The relationship between WoW and China has often been contentious, going back to the early years of the game. While most players there have simply tried to enjoy the game they love, censorship, politics, and illicit activities have all had an impact on their experience. As we wrap up the Mists of Pandaria expansion, let's not forget that so much of the culture, history, and geography of the expansion was inspired by the real legends and landscapes of China. Today, let's look at the history of WoW in China -- a history as rife with conflict as Pandaria's own. Pop stars and cola fuel WoW's launch From the earliest stages, Blizzard had little reason to doubt that WoW would be a hit in China. When the beta signups became available in April 2005, approximately 100,000 people signed up in the first hour. The beta achieved 500,000 concurrent players. For the Chinese version of WoW, Blizzard partnered with Shanghai-based company The9, who could better handle localization, support, and customer service. The9 launched the classic version of the game on June 7, 2005. Coca-Cola partnered with The9 to promote the game. For their ads, Coke brought in pop stars such as Taiwanese band S.H.E. (already covered by WoW Archivist), Super Voice Girl winner Li Yuchun, and Olympic gold medalist Liu Xiang. Although -- or perhaps because -- the TV ads broke China's rules against showing game content on TV, the cross-promotion was a huge success. (As a side note, Pepsi later struck back with a partnership with Guild Wars the following year. Reportedly, Guild Wars' closed beta was delayed a week in China after Coca-Cola complained about The9's deal with their biggest competitor.) Within the first month, The9 reported 1.5 million active WoW players in China. Although many Chinese citizens had already been playing on Western realms, this was still a huge achievement at the time for a Western MMO in China. Unlike the West, most gamers in China play in Internet cafes, and MMO subscriptions are almost always handled on an hourly basis. At launch, WoW authorization keys cost 30 yuan and gametime cards were 0.45 yuan per hour. That converts to about $4 for game access and 6 cents per hour. Like their Western counterparts, China's realms had their share of launch problems. Long queues and lag plagued realms in the East, too. By early 2006, players had grown increasingly dissatisfied with The9 and threatened a boycott. The9 claimed that difficulty with communicating with Blizzard was behind poor realm performance. Soon enough, poor realm performance would be the least of players' concerns.
Red 5 Studios' parent company lines up $24 million Firefall investment
Anyone who has played Firefall wouldn't associate it with more standard free-to-play Chinese MMOs, but the game is certainly generating a lot of financial interest in China. The9, the Chinese gaming company that owns developer Red 5 Studios, is lining up for the game to get a major investment from Oriental Pearl Culture Development Ltd., a major entertainment development organization. That investment shakes out to around $24 million and would make Oriental Pearl one of the largest minority shareholders in the company. Overall, Firefall is apparently valued around $100 million based upon statements released by the companies. This latest investment is still in a non-binding stage and could be cancelled if Oriental Pearl changed its mind and decided against investing in the company. Preliminary reports suggest that the deal will go through, generating quite a windfall for the not yet technically launched game and demonstrating once again just how big the MMO scene is becoming worldwide.
PlanetSide 2 launches in China to surprising numbers
Bringing a game to another nation always prompts certain questions. There's no way to be sure a title that makes perfect sense in the US will hit upon the same level of success when it launches in China. And in the case of PlanetSide 2, that's exactly what's happened. John Smedley tweeted earlier today that the launch in China is not going as well as it did in the US -- it's going significantly better. Smedley's tweet claims that the game is already seeing bigger numbers than it has in the US after only eight hours of launch, although what exactly those numbers are isn't specified. Whether this is a result of a serious hole in the shooter market in China compared to the US or just a matter of marketing is up for debate, but it seems that both Sony Online Entertainment and The9 made a good call to bring the shooter over.
SOE releases new PlanetSide 2 video, details video contest
Sony Online Entertainment and Chinese publisher The9 have released a new PlanetSide 2 video focused on the nostalgic remembrances of veteran PlanetSide players. The featurette runs for approximately four minutes, and while most of the footage is talking-head (and subtitled) interview clips, there are glimpses of PS2 gameplay to be found as well. SOE also wants you to know about its PlanetSide Vet Video Contest. If you're a PS veteran, you can submit a 30-second video confessional describing your most memorable game experience for a chance to win passes to SOE Live in Las Vegas. The top three entries will win passes to the October convention, while the runners-up will be highlighted on the PS2 YouTube playlist. Check out the clip after the cut. [Source: SOE press release]
Chinese publisher The9 restructuring, cutting staff
One of the Asian market's gaming behemoths is in a spot of financial trouble, according to a story published last night by Develop. You might remember The9 as Blizzard's former publishing partner for the Chinese version of World of Warcraft. The company also invested heavily in Red 5 Studios and its upcoming Firefall shooter, and it will be publishing Sony Online Entertainment's PlanetSide 2 in China when the MMOFPS sequel ships. Develop reports that rumors of The9's cutting half of its workforce were exaggerated, but the firm is nonetheless downsizing. "We are optimizing operations programs and the relevant human-relations structures, and this optimization to increase the efficiency of the company is a necessary adjustment," the company said in a prepared statement.
New PlanetSide 2 gameplay footage spotted in the wild
Sony Online Entertainment is building a little buzz around PlanetSide 2 lately. The upcoming MMOFPS revealed its beta signup process just before the Christmas holiday, and now fans at PlanetSide Universe have uncovered new gameplay footage courtesy of a couple of videos produced for Chinese publishing partner The9. The first clip serves as an intro to The9's PS2 website, and it features some quick glimpses of airborne combat, tank combat, and first-person infantry combat. The second clip is a mixture of similar gameplay footage along with some talking-head dev interview shots which you can view after the cut.
New PlanetSide 2 screenshots show troops in action
In our opinion, there can't be enough news about Sony Online Entertainment's upcoming PlanetSide 2 these days, which is why we'll enthusiastically shake hands with Tony Park if we ever meet him. Park heads up The9, the Chinese publisher for PlanetSide, and he's posted a couple new screenshots of the hot title on his blog. These PlanetSide 2 pics show armor-clad soldiers getting into position for action. It's interesting to note the distinctive colors that will surely help teammates differentiate friend from foe. We heard a lot about this sequel to SOE's PlanetSide at Fan Faire, including the trailer, a general overview of the game, and an in-depth look with the developers. You can eyeball the new pics in the gallery below! %Gallery-127964%
OpenFeint and The9 will stimulate devs to port their games to Android with cold hard cash
Are you a developer seeking the widest and most profitable distribution for your mobile software? The traditional platform for achieving such goals over the past couple of years has been Apple's iOS, but Android's rabid ascendancy has recently turned that into a legitimate question. A question that OpenFeint is looking to sway even further in Google's favor by announcing it will fund the porting of games from "other app stores" to Android with the help of Chinese online game operator The9. The specially selected games will of course get saddled with OpenFeint integration and the whole effort does have the waft of a publicity grab to us, but hey, it's another few pennies thrown into the bottomless well known as "Android gaming." Surely something worthy will eventually come out of it, no? [Thanks, Calvin]
FIFA Online 2 unplugging in China
In a brief announcement this morning from Shanghai, The9 revealed plans to disband operations of EA Sports FIFA Online 2 in China. The publisher is doing so via mutual agreement with FIFA Online 2's developer, Electronic Arts, saying the "license and commercial operation" of the game will end sometime in the "second calendar quarter of 2011." No reasons were cited for the game's premature termination, though this isn't the first American company to end its contract with The9 early. Blizzard ended its relationship with The9 back in 2009, giving Chinese operating rights for World of Warcraft to competitor NetEase. Unlike that situation, however, it stands to reason that The9 won't suffer catastrophic losses this time around.
OpenFeint coming to Android phones
According to Slide to Play, Aurora Feint has announced plans to bring its OpenFeint platform to Android devices. The platform made its name by creating an online social hub for iPhone gamers, allowing them to send instant messages, find other players and even find games (though it will soon face competition from Apple's own Game Center). The service will begin supporting Android later this summer, with Hudson Entertainment, Glu Mobile and Digital Chocolate all planning to support the launch. Furthermore, Aurora Feint has announced that it has received a new capital investment from The9, a firm known primarily for operating several MMO products in China.
OpenFeint coming to Android
I've often wondered why, instead of creating their own social gaming platform with Game Center, Apple didn't just swallow up a successful third-party platform like OpenFeint. Now, it seems that Apple may have lost its chance: OpenFeint announced this morning, after another multi-million dollar round of financing led by Chinese gaming firm The9, that it will be extending its social gaming network to Android apps. The same features and services available to developers on iOS devices will soon be available to Android developers, and OpenFeint is launching on Android with a few major app developers in tow and support for Google Checkout and a few other services. Now, this may not mean much for those of us who only use iOS devices; OpenFeint will carry on as it has, and it will still integrate with Apple's Game Center as planned. However, it does mean that OpenFeint is no longer serving developers at Apple's whim; if there's something that Apple doesn't allow them to do that the Android platform does, they can still carry out those plans. Of course, it's a big step for Android as well; one more significant iPhone developer service is now available on Google's open source platform. It's a very interesting move by OpenFeint, and I don't think it's the last we'll see of major iPhone-based services opening up to the competing Android platform.
Red 5 still planning on making their MMO [Updated]
You have to give Red 5 Studios credit for tenacity, if nothing else. When they initially announced their connection with Intel via licensing the Offset Engine, the plan was to use Red 5's upcoming fantasy MMO, codenamed Project Offset, to showcase Intel's high-end Larrabee processors. However, last month, Intel decided to scrap their plans for the Offset Engine, and redirect the Larrabee processor towards more business-type uses. Meanwhile, despite Red 5 having financial difficulties requiring a layoff of staff, they're continuing on. This is all thanks, in large part, to China's The9, who have stepped in to give them a $20 million infusion of cash in exchange for a majority stake in their company. While some startup studios might fold after a series of large setbacks like this, word is that development on Project Offset continues, according to a story on Gamasutra. Only now, it's running on a "highly modified" version of the original Intel Offset Engine, giving this graphics intensive first-person MMO life. While details are still thin as ever beyond the game being a fantasy title, we hope that this newest partnership with The9 coupled with the recent infusion of cash helps their studio get back on track. [Update: We've received word from Red 5 that they have no relationship to the canceled Project Offset, but they are still using a highly modified Offset Engine to continue their work on their own game.]
Blizzard and The9 fined $212,000 for copyright infringement in China
From Worlds in Motion we've learned that Blizzard has suffered yet another setback in China. As reported by JLM Pacific Epoch, the Beijing Municipal Higher People's Court has found that The9, Blizzard's onetime partner in China violated the copyrights of five Chinese fonts owned by Founder Technology Group. The9, Blizzard, and two other parties have been ordered to pay a fine of RMB 1.45 million, or approximately US$ 212,000. The9 has appealed the order to the People's Supreme Court. (Lovely place by the way. Just watch the steps.) To recap, Blizzard had licensed World of Warcraft to The9 to distribute the game in China. Apparently, in localizing the game for China, The9 used five fonts for the Chinese text in game. However, these fonts are owned by Founder Technology Group, who sued The9 and Blizzard for copyright infringement in 2007, requesting damages of RMB 100M, or about US$ 13M. In September 2007, when The Burning Crusade was released in China, all of the Founder Technology Group fonts were replaced with fonts that Blizzard had permission to use "as a gesture of goodwill to the gaming community" "without any admission of liability." Given the rocky relationship between The9 and Blizzard, it is likely that this fine will be yet another bone of contention between the companies and that responsibility for this fine may end up being decided in yet another court battle. Stay tuned!
The9 invests nearly $15 million into Red 5 Studios, Fire Rain
The9 didn't have the best year in 2009 -- Blizzard decided to take away its ability to run World of Warcraft in China, and as a result, the company reported a Cataclysmic drop in revenues. But the company doesn't want you counting it out of the MMO game just yet: Reuters says that The9 has invested almost $15 million into the ailing Red 5 Studios (which, coincidentally, is staffed by some ex-Blizzard employees) as well as China-based developer Fire Rain. Last we'd heard of Red 5, it was working on some kind of fantasy MMO, though that may have since changed to an MMOFPS. There's definitely an MMO game of some kind; The studio told our buds at Massively that even with The9's help, the game will be aimed at a worldwide market, not just Chinese players. Time will tell if The9 has a solid strategy to rebound after the big loss of WoW, or if it's desperately trying to invest the last bit of capital to keep the company alive. Red 5's work has always seemed interesting -- here's hoping this infusion is enough to get it to a worthwhile release.
The9 invests in Red 5 Studios, Fire Rain [Updated]
They may have been burned by Blizzard when they lost World of Warcraft to their rival, NetEase, but The9 isn't out of the fight yet. Especially not when they've just recently backed the troubled Red 5 and Chinese developer Fire Rain with a substantial sum of money. Gamasutra is reporting that The9 has invested 100 million RMB (14.67 million USD) into Fire Rain, however the number is unconfirmed and neither The9 or Fire Rain are confirming the exact terms of the investment. However, if these reports are accurate, The9 would now have a large majority stake in the company or may have bought the developer outright. As to the US based Red 5 Studios, having The9 as a new backer may be keeping the studio alive. Last week, we reported that approximately 30 people had been laid off from the studio, and Kotaku has reported that the studio may have even been close to closing their doors. Red 5 has since "re-evaluated" their position and may be pursuing a game aimed at the Chinese market. Update: Red 5's community manager, Matt DeWald, has gotten in contact with us to say that Red 5 is not pursing a game aimed solely at the Chinese market. Red 5's MMO will be aimed at the worldwide market.
WoW.com's top ten stories of 2009
What a year it's been for the World of Warcraft. We've had three big content patches, a BlizzCon, an expansion announcement, and perhaps out of all of the five years this game has been running, this was the year with the most surprises. A few things players thought would never happen (including faction changes) finally did, and we saw quite a few new tricks from Blizzard, both in terms of game features and in the way they run the game at large. 2009 was also a year of expectation: we thrilled to leaks and rumors about Cataclysm, and all year long, we looked forward to the villian that has been set up for us ever since 2008's Wrath release: the Lich King himself. As we've done for the past couple of years, let's take a look back at the most popular stories of 2009 here on WoW.com. We'll start first with number 10, which also came as a surprise to many players, right after the break.
The 9 revenues drop by 94% after losing WoW
Former World of Warcraft distributor in China The9 recently reported on their third quarter revenues which showed a massive 94% drop Year Over Year. Their revenues were posted at $3.7 million, a significant drop from their second quarter revenue which was pegged at $42.2 million (while they still held the license). Last year, The9 reported revenues of $59.8 million. digg_url = 'http://digg.com/pc_games/Wow_The9_revenues_drop_by_94_after_losing_WoW'; Although The 9 downplays the loss, pointing to notable growth in their other licenses, such as FIFA Online 2 and Granado Espada, the impact of losing the publishing rights to Blizzard's phenomenal MMOG was more than apparent. World of Warcraft has a tumultuous history in China, with The9 losing the rights to rival Netease back in June, with rumors swirling about the change as early as April of this year. World of Warcraft is currently in the middle of a power struggle between two Chinese government agencies, resulting in the suspension of the game. Players in mainland China have reportedly not had access to the game in months and there were numerous delays to the Wrath of the Lich King expansion, putting the future of World of Warcraft in the country, as well as its potential millions of dollars in profits, in question. [via Massively]
