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WoW has been in a state of flux in China lately, with the9 failing to gain approval from the government to publish Wrath of the Lich King, which in turn may or may not have lead to Blizzard licensing the operation of WoW in China to Netease instead. In the midst of all this, it has been the playe...

5 years ago 0 Comments
May 16, 2009 at 10:30AM
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The9's loss of publishing rights for World of Warcraft in China has been in the news quite a bit. Surrounded by rumours of bankruptcy in the wake of losing their biggest license, the company survived and it has plans. Now both the Wall Street Journal and our sister site are reporting about their n...

5 years ago 0 Comments
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You have to give Chinese company The9 a bit of credit. The loss of such the publishing rights to World of Warcraft would have destroyed lesser companies, it just made them teeter on the brink of bankruptcy. Now they're back -- with World of Fight. The teaser site went up earlier in the week and re...

5 years ago 0 Comments
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Massively Speaking Episode 50 returns this week with Michael Zenke taking on the esteemed co-hosting position. Michael returns just for this week to chat with Shawn about all of the week's MMO news including WAR's patch 1.21, CoH's vast player-created content, Shadowbane's closing, the Free Realms b...

5 years ago 0 Comments
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Yes, as you may have noticed in the update on our post the other day, it's confirmed: NetEase will be taking over operating the World of Warcraft in China as of June -- their new homebase over there can be found at wow.163.com. And while we originally reported that The9 would be turning over their...

5 years ago 0 Comments
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As rumor has it, Chinese internet company NetEase has a totally huge crush on Blizzard. It made its first clear attempt at courtship last August by snatching up the rights to operate Battle.net in China, but a recent press release from Blizzard revealed the company's biggest, Say Anything-esque di...

5 years ago 0 Comments
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Yesterday, we reported the rumor that it looked like Chinese World of Warcraft operator The9 might be losing the licensing rights to a competitor, and today we can confirm that rumor to be 100% true. Rival company NetEase has purchased the rights to operate World of Warcraft in China, starting onc...

5 years ago 0 Comments
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The9 has been the target of persistent rumors over the last few months that they're on the verge of losing their license from Blizzard to operate World of Warcraft in China. First, we heard about their financial troubles, and then came rumors that Blizzard was going to ditch them. And now we've go...

5 years ago 0 Comments
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Business is booming for online game operators in China. The market grew by 63% in 2008 according to analyst group Pearl Research. They also predict that online gaming in China will be a $5.5 billion market by 2012, as reported by Gamasutra's David Jenkins. In a country where broadband speeds are co...

5 years ago 0 Comments
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The9 is the licensed operator for World of Warcraft in China, the most popular Western MMO running in Asia. However, The9 is facing new censorship and regulatory issues which have thus far prevented the Wrath of the Lich King expansion from launching in China. These restrictions imposed upon online ...

6 years ago 0 Comments
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Trading Markets reports from the Xinhua News Agency that The9, the company that handles World of Warcraft in China, is likely to lose their license as agents of the game. Blizzard and The9 have not yet reached an agreement regarding the extension of their contract, although The9 representatives ha...

6 years ago 0 Comments
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As we've reported on earlier, Wrath of the Lich King isn't heading towards a speedy approval for Chinese audiences, leading to problems for The9 if they can't get Wrath approved by the government. However, unlike The9, Blizzard is downplaying the issues Wrath may be facing. Blizzard has told Games...

6 years ago 0 Comments
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We've mentioned some of the issues that China's licensed World of Warcraft operator The9 faces with bringing Wrath of the Lich King to market, and what this latest round of regulation could mean for the the operator. The government's newfound concern with controlling exactly what content exists in o...

6 years ago 0 Comments
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We told you a few days back that Wrath of the Lich King has had a tough time getting approved in China due to the government's strict censorship laws, but now there's even more bad news for Chinese WoW players. As Sister site Massively reports, The9 has told JLM Pacific Epoch that they will face b...

6 years ago 0 Comments
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When many of us think about MMOs, we think about companies who rake more money than we could dream about. Enough money to put together a scale model of Paris made out of 20 dollar bills. Yet the truth is that many of these companies are operating in loss, as a recent article published in the Beiji...

6 years ago 0 Comments
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Around early February, it was reported that Wrath of the Lich King's Chinese release had been delayed. It was suspected that the launch was postponed until after the National People's Congress (NPC) and the Chinese People's Political Consultative Conference (CPPCC) which occurred in the first week o...

6 years ago 0 Comments
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Seriously, who doesn't like skeletons? Well, the Chinese government, as it's citing "skeleton characters" and a "city raid" as two primary reasons for the million World of Warcraft players in China still not receiving Blizzard's latest expansion. JLM Pacific Epoch reports the Chinese government "...

6 years ago 0 Comments
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Continuing on in that upward ascension toward MMO godhood, Blizzard's Wrath of the Lich King expansion for World of Warcraft has proven to be popular with the Death Knight crowd in Western markets. "Popular" is an understatement, of course. Millions of MMO gamers have bought the expansion to date. D...

6 years ago 0 Comments
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As excited as the Chinese community may be with the imminence of Wrath of the Lich King -- it was on the covers of most gaming magazines in the past months -- WoW players in China are going to have to wait just a bit longer for the latest expansion. According to a report, World of Warcraft China dis...

6 years ago 0 Comments