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The9 prepping WoW-clone World of Fight
You have to give Chinese company The9 a bit of credit. The loss of such the publishing rights to World of Warcraft would have destroyed lesser companies, it just made them teeter on the brink of bankruptcy. Now they're back -- with World of Fight.The teaser site went up earlier in the week and reeks of WoW in a way that only Chinese knock-offs can. At the moment we know next to nothing about the game but we can certainly guess. The domain name (www.wofchina.com) is suspiciously similar to the one for World of Warcraft (www.wowchina.com) but with one letter changed. Just look at that font, remind you of anything?It's not a stretch to bet that The9 are hoping to attract people who associated them with WoW, but I'm pretty sure Blizzard won't be too happy to see their former publisher in Asia trying to promote a game so similar. We'll certainly keep you updated as I'm quite keen to see what World of Fight looks like.
NetEase to buy all new servers for Chinese WoW
Yes, as you may have noticed in the update on our post the other day, it's confirmed: NetEase will be taking over operating the World of Warcraft in China as of June -- their new homebase over there can be found at wow.163.com. And while we originally reported that The9 would be turning over their software, hardware, and staff to run the game, apparently that's not completely true. IDG News Service is reporting that NetEase will be setting up their own network of servers to run the game. That's a big undertaking -- it likely means that things will be bumpy for the first few days of the transition (though Blizzard is clearly confident that NetEase can handle it, having run a few other games in the market before). And it also means that some of the supercomputers we've reported on before that are owned by The9 will go to... well, we're not sure what.Not that there aren't plenty of things to use them for -- despite their stock dropping on news of the WoW license loss, The9 also runs a number of other games over there, including Guild Wars, Ragnarok Online, and a few more popular Eastern MMOs (not to mention that EA has a nice stake in them). And at the very least, there's got to be a market for supercomputers with other companies and educational institutions, right? It's unlikely that all that hardware will just sit dark.But more importantly, it'll be interesting to see how NetEase handles the transition -- we've had a few inventory and other issues here on the Western side of the world, but we've never had a major loss of character information (cue all of the Blizzard engineers knocking on wood). We're sure there are countless backups in place, but if something goes majorly wrong in the transition between hosts, it could be devastating for the WoW audience in China.
NetEase snags the reigns of World of Warcraft in China
As rumor has it, Chinese internet company NetEase has a totally huge crush on Blizzard. It made its first clear attempt at courtship last August by snatching up the rights to operate Battle.net in China, but a recent press release from Blizzard revealed the company's biggest, Say Anything-esque display of affection to date -- NetEase will be taking over operating duties for World of Warcraft when current operator The9's contract expires June 8. Of course, if NetEase wanted to win over the hearts of the Chinese MMO-playing population, they'd push for the release of Wrath of the Lich King, which still hasn't dropped in the region. Chinese news site DoNews reports that NetEase has licensed Wrath, though they haven't made any formal announcements regarding its release.[Via Massively]
The9 is out, NetEase is in for Chinese World of Warcraft operator
Yesterday, we reported the rumor that it looked like Chinese World of Warcraft operator The9 might be losing the licensing rights to a competitor, and today we can confirm that rumor to be 100% true. Rival company NetEase has purchased the rights to operate World of Warcraft in China, starting once The9's current contract is up with Blizzard on June 8th.NetEase is already the operator of Battle.net in China, supporting Warcraft III and the to-be-released Starcraft II. They have been operating with Blizzard since last August, when they acquired all of the rights to the other Blizzard games. This acquisition only brings NetEase and Blizzard closer together in their business arrangement.What is still up in the air, however, is the fate of Wrath of the Lich King. DoNews, a Chinese news site, has reported that Wrath has been licensed by NetEase, although no formal announcement has yet been made.[Via JLM Pacific Epoch]
Rumor: The9 loses WoW license in China to Netease
The9 has been the target of persistent rumors over the last few months that they're on the verge of losing their license from Blizzard to operate World of Warcraft in China. First, we heard about their financial troubles, and then came rumors that Blizzard was going to ditch them. And now we've got WorldofWar.net reporting a rumor that Netease will be the company to take over the reins there. It makes sense -- Netease has been growing a lot during their history, and they successfully operate Fantasy Westward Journey, an MMO with a US value of $761 million, with 400,000 average concurrent users. They're already supposed to take over Blizzard's Warcraft III and Starcraft II in China, so Blizzard will actually be consolidating their properties.The rumor supposedly comes from a leaked internal memo to The9 employees, which says that an unnamed company (supposedly Netease) is trying to pick up the rights and hardware for the game for a cool $22 million. The9 reportedly paid $73 million for the same capability, so they're losing twice on the deal -- both the license and the money they spent on it.Not good news for The9 if it all turns out to be true, but maybe this means Chinese players will get their expansions a little sooner. Of course, a lot goes into releasing new content overseas (translation is definitely not a small part of it), but having a more capable operator probably won't hurt.Update: Confirmed. Thanks for playing, The9. Their stock is down big time since the announcement, and Netease's is up.
Chinese online games market saw 63% growth in 2008
Business is booming for online game operators in China. The market grew by 63% in 2008 according to analyst group Pearl Research. They also predict that online gaming in China will be a $5.5 billion market by 2012, as reported by Gamasutra's David Jenkins. In a country where broadband speeds are continually improving coupled with the widespread adoption of the web, China's netizens have embraced the relatively low-cost entertainment that online gaming offers. This is good news for gaming companies, particularly in these lean economic times. Jenkins writes, "Online operators in China have apparently seen little downturn in their business during the world economic crisis, with six companies now making revenues greater than $200 million (Tencent, Changyou, The9, Netease, Shanda and Giant)." You can see the full story on China's online games growth over at Gamasutra.
Rumor: China's The9 may lose licensing rights to World of Warcraft
The9 is the licensed operator for World of Warcraft in China, the most popular Western MMO running in Asia. However, The9 is facing new censorship and regulatory issues which have thus far prevented the Wrath of the Lich King expansion from launching in China. These restrictions imposed upon online games operating in mainland China by the General Administration of Press and Publication (GAPP) are not the only issue affecting World of Warcraft's success in the country. To make things worse, it's now rumored that their licensing deal with Blizzard may be shaky. Our sister site WoW Insider has mentioned (unverified) reports that The9 might be on the outs with Blizzard, citing a Xinhua news agency story. The9 declined to make a comment to WoW Insider, stating only that they're still in negotiations with Blizzard Entertainment. With their current licensing agreement due to expire this summer, we suspect it won't be long before the situation is resolved, one way or the other. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
Rumor: The9 to lose WoW in China
Trading Markets reports from the Xinhua News Agency that The9, the company that handles World of Warcraft in China, is likely to lose their license as agents of the game. Blizzard and The9 have not yet reached an agreement regarding the extension of their contract, although The9 representatives have repeatedly tried to quell these fears. President Xiaowei Chen has confidently stated that the contract would be renewed in June.An insider source, however, noted otherwise. Blizzard is said to have been unhappy with The9's performance over the past four years, and posed higher requirements in their renegotiation with the Chinese company. Recent troubles with the Chinese government in securing approval for Wrath of the Lich King hasn't helped matters, and The9 is facing bankruptcy should Wrath fail to get past China's censorship laws and negotiations fall apart. The online game operator gets 90 percent of their profits from managing World of Warcraft in China. The9 has refused to comment, only saying that negotiations have not been finalized.
Blizzard downplays Wrath's issues in China
As we've reported on earlier, Wrath of the Lich King isn't heading towards a speedy approval for Chinese audiences, leading to problems for The9 if they can't get Wrath approved by the government. However, unlike The9, Blizzard is downplaying the issues Wrath may be facing.Blizzard has told GamesIndustry.biz that "World of Warcraft continues to operate as normal in mainland China, and we're continuing to work with our local partner, The9, toward the launch of Wrath of the Lich King there. An official announcement will be made once it's ready to go."It seems that everything is on track for Wrath's launch in China according to the company, but only time will ultimately tell when Wrath will be able to get away from the new stringent regulations holding it back.
China to impose more restrictions on foreign online games
We've mentioned some of the issues that China's licensed World of Warcraft operator The9 faces with bringing Wrath of the Lich King to market, and what this latest round of regulation could mean for the the operator. The government's newfound concern with controlling exactly what content exists in online games played in China may have an impact that goes far beyond World of Warcraft. Other foreign MMOs are presently operating in China, while others have their eyes on this growing market.JLM Pacific Epoch cites (the Chinese-language news portal) Sohu, which reports that the General Administration of Press and Publication (GAPP) will "tighten approval criteria for online game imports in an effort to protect the development of online game enterprises and avoid the excessive penetration of foreign culture among Chinese youth."
Chinese WoW provider The9 faces bankruptcy in wake of Wrath woes
We told you a few days back that Wrath of the Lich King has had a tough time getting approved in China due to the government's strict censorship laws, but now there's even more bad news for Chinese WoW players. As Sister site Massively reports, The9 has told JLM Pacific Epoch that they will face bankruptcy if the expansion is not green-lighted soon. The Government agency responsible for the decision says that they must balance the needs of the9 with the need to root out "unhealthy" content from the game.The9 has actually already paid for the game itself, having secured the Chinese licensing rights for a hefty fee back in April 2008. Add to that the upkeep cost of many of the most powerful supercomputers in China, and rumors that many Chinese WoW players have either quit or moved on to Taiwanese accounts for their Wrath fix, and it's easy to see why they're is getting a bit cash starved. If the9 goes under, it's difficult to say whether Wrath can be salvaged in China, but we'll keep you posted whatever happens.
Chinese online game market operating in loss
When many of us think about MMOs, we think about companies who rake more money than we could dream about. Enough money to put together a scale model of Paris made out of 20 dollar bills.Yet the truth is that many of these companies are operating in loss, as a recent article published in the Beijing Times has shown. Over 70% of Chinese online game companies are spending more than they are earning, while only a few notable names, like The9, the operators of World of Warcraft in China, stand to even make a profit.Many games spend more in development and marketing costs than they stand to make in monthly subscriptions, leading to these problems occurring in many companies in the market. Analysts say that for every 10 online games made, only one stands to be a profitable venture.For the full report on this, check out the article over at TradingMarkets.com.
China's The9 faces bankruptcy if Wrath expansion not approved by government
We reported the other day on the issues that The9 is having with getting the Wrath of the Lich King expansion released in China. The government is unwilling to approve the World of Warcraft expansion, citing 'health' and decency concerns about the game's content. The9 is the licensed operator of World of Warcraft in China, and the company paid a significant amount in licensing fees to Blizzard Entertainment in April of 2008 to secure the rights to operate Wrath, according to Shanghai-based JLM Pacific Epoch. Although the Chinese regulatory body, the General Administration of Press and Publication (GAPP), is chiefly concerned with removing "unhealthy" content from the game, their stance could prove disastrous for The9. If GAPP doesn't green light the Wrath of the Lich King expansion in China, The9 will not be able to recoup their losses and may face bankruptcy. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
Chinese release of Wrath of the Lich King still delayed
Around early February, it was reported that Wrath of the Lich King's Chinese release had been delayed. It was suspected that the launch was postponed until after the National People's Congress (NPC) and the Chinese People's Political Consultative Conference (CPPCC) which occurred in the first week of March, but things are starting to look a little bleak.There are rumors abounds that Blizzard and The9 are having something of a falling out, but it's being reported that things are going much more poorly on The9's end. Specifically, they've hit some trouble with the censorship board. You might recall that China has some very, very strict rules when it comes to things like video games and movies. Many of the models in the base World of Warcraft game needed to be altered to conform to these rules, such as the exposed bones on the Forsaken and the bones left behind when a player dies.
Chinese government says no to Wrath of the Lich King
Seriously, who doesn't like skeletons? Well, the Chinese government, as it's citing "skeleton characters" and a "city raid" as two primary reasons for the million World of Warcraft players in China still not receiving Blizzard's latest expansion. JLM Pacific Epoch reports the Chinese government "has rejected two applications by the second expansion for World of Warcraft Wrath of the Lich King since China's Spring Festival (January 25 - February 1)." Considering Blizzard has removed "skeleton characters" from WoW in the past and the supposedly gold farmer-free million plus player count for WoW in China, we're willing to bet Blizzard (and its licensing partner in China, The9) will find a way to release Wrath of the Lich King yet.But seriously China, what's your deal with skeletons?[Via Massively]
Wrath of the Lich King rejected thus far by Chinese government
Continuing on in that upward ascension toward MMO godhood, Blizzard's Wrath of the Lich King expansion for World of Warcraft has proven to be popular with the Death Knight crowd in Western markets. "Popular" is an understatement, of course. Millions of MMO gamers have bought the expansion to date. Despite its success in Western markets, Wrath of the Lich King still hasn't been released in China, where the title has a significant playerbase. Why? Regulatory issues and censorship. China-based JLM Pacific Epoch reports: "The government has rejected two applications by the second expansion for The9's (Nasdaq: NCTY) licensed MMORPG World of Warcraft, "Wrath of the Lich King," [...] The applications were rejected due to content that didn't meet requirements, including a city raid and skeleton characters; the submitted version did not contain WLK's Death Knight first hero class..."
Wrath delayed in China
As excited as the Chinese community may be with the imminence of Wrath of the Lich King -- it was on the covers of most gaming magazines in the past months -- WoW players in China are going to have to wait just a bit longer for the latest expansion. According to a report, World of Warcraft China distributor The9 plan to delay the release of the expansion until March or April after initial plans to launch on February 19.The delay would be due to a "policy supervision" and it's likely that the launch will come after the National People's Congress (NPC) and the Chinese People's Political Consultative Conference (CPPCC), both of which happen on the first week of March. The report also said that the game's fame -- as well as recent bad press about Blizzard -- was also to blame, subjecting it to greater scrutiny.Some rumors state that The9 is delaying the release of the game in order to speed up negotiations with Blizzard, who wish to have more control over server groups and other issues. Both companies are also reportedly in disagreement over monetary issues, although The9 denied the news. The9 President Xiaowei Chen has stated in the past that the contract would be renewed in June.
The9 may release WotLK to China on February 19th
Rumor has it that The9, the company that runs World of Warcraft in China, will be releasing the game's latest expansion there a week and a day from today, on February 19th, after holding a press conference a day earlier. We just recently got sent a question here at WoW Insider asking why the US and EU kills were often called "world firsts," and this is why: China usually gets expansion content much later than the other regions of the game do.But recently, Blizzard mentioned that they were aiming to release the content closer together, and this appears to be a result of that: it's still not simultaneous, obviously, but a few months is better than a year or so. Apparently 17173.com has heard that China will be getting Wrath of the Lich King next week, so if that does happen, we can look for the first Chinese level 80 and the first Chinese clears of Naxx and the other endgame raids soon after that.
The Queue: Pandamonium
Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft.Welcome! You probably noticed I skipped yesterday. Why? Because I felt like it. Yeah, how do you like them apples? I sure showed you! You got owned, y'all.Uh, anyway. Alexran asked... Why exactly did Blizzard skip out on the Pandaren as a playable race? I remember hearing something about racism or that the Chinese government would invade Blizzard's HQ. Whats the deal?
Shall we play a game?
When you think of a rapidly developing Asian nation, fast becoming a global superpower and now harnessing the potential of supercomputing, what's the first purpose for this supercomputer that comes to mind? Hint: think video games, not war games. Regardless of your first thought, we're betting you wouldn't have guessed "World of Warcraft"... but it's true. China's World of Warcraft servers are run by The9, who own Blizzard's distribution rights in the country. "Earlier this year, The9 boasted of hosting more than one million World of Warcraft players online at the same time.To support the complex calculations required to create the game's graphics, The9 owns more than 10 supercomputer systems," Ashlee Vance reports for The New York Times.
