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The Soapbox: Defining the WoW-killer
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. I haven't written much about World of Warcraft. There are many reasons for this. For one, Massively rarely pays WoW more than the bare minimum lip service (due to the game's being fairly exclusive to our WoW Insider sister site). For another, I don't look at Blizzard's behemoth all that fondly, and the sum total of my time in Azeroth amounts to about 20 hours spread over six weeks. As it does for everyone else who makes a living off of MMORPGs, though, WoW looms over my shoulder like a billowing dust cloud after a titanic explosion, reaching relentlessly for the heavens and effectively blotting out the sun. There's really no way to measure how influential this one game has been on not just MMORPGs but gaming in general. There are the population numbers, of course, and even though WoW has been shedding subs in bushels of late, it could continue to do so for the better part of a year and still dwarf the second largest subscription title by a considerable margin. That kind of success cannot be planned, nor do I believe that it will be replicated. WoW was a happy accident for Blizzard, a perfect storm of polish and timing the likes of which the MMO industry will not see again.
