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Advertising Age reports Sony Computer Entertainment of America kicked their ad agency of 13 years to the curb yesterday. TBWA/Chiat/Day was eliminated from the review of the $150 million PlayStation account. After all the numerous incidents over the years and the disastrous PS3 launch ads, the comp...

November 29th 2007 at 3:56pm 0 Comments

Just a few days after we lavished praise upon a new series of PS3 ads, we see this recently released European PS3 ad, and all of that is wiped from our mind -- as was whatever shreds of sanity we still clung to after the start of the "This is Living" campaign. Seriously, around the 25 second m...

November 5th 2007 at 3:28pm 0 Comments
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The Advertising Standards Authority has deemed fit to assassinate a UK PlayStation 3 advert believed to "glamorise violence or anti-social behaviour." Life Style Extra reports that the internet ad, depicting a gun-toting man called Kovac (seen in a different video to the right), drew 23 complaints a...

August 8th 2007 at 10:00am 0 Comments

Does the subject line not say everything that needs to be said? Why the heck does a girlfriend cost more than a PS3, given all the completely logical and rational comparisons presented in the video? Feel free to add your own "PS3 does this... your girlfriend doesn't" posts. Keep 'em clean, boy...

April 9th 2007 at 12:30pm 0 Comments
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PSP Fanboy offers the latest and greatest movie and game trailers, formatted for the PSP in this new weekly feature. Check it out every Saturday. PSP owners can download files wirelessly via m.pspfanboy.com.Instructions: Save all movie and thumbnail files to the VIDEO folder. These high resolution 4...

April 7th 2007 at 12:30pm 0 Comments

Previously we said that we've completely given up trying to explain the European PS3 ads and marketing campaign. Somehow the "This is Living" campaign, with its cup-stacking, bike tricks and quirky characters was supposed to move PS3 unit in Europe. Given the tepid response in Europe and Australia...

March 24th 2007 at 8:00pm 0 Comments
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PSP Fanboy offers the latest and greatest movie and game trailers, formatted for the PSP in this new weekly feature. Check it out every Saturday. PSP owners can download files wirelessly via m.pspfanboy.com.Instructions: Save all movie and thumbnail files to MP_ROOT/101ANV01/. Requires firmware 2.00...

March 3rd 2007 at 4:00pm 0 Comments
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All right, so the big bad Blu-ray ad has gone live in the UK, toting the "This is Living" slogan. What's it like? Watch for yourself, or read on. Essentially, we get to hear a woman talking about Blu-ray to an implied group of people who (like the man wandering around his home) are stuck in the "pas...

September 6th 2006 at 10:30am 0 Comments
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Unveiled at the Leipzig Games Convention and seemingly ignored by most, the official PS3 slogan for Europe has Sony proudly declaring, "This is living." Reeking of hyperbole and only tenuously linked to gaming, it's the sort of marketing that fits in quite snugly with an industry asking us to "jump...

August 30th 2006 at 9:55pm 0 Comments