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Finally! Here's the Blizzard we know and love. Why promote a World of Warcraft expansion with a pat press release and gory trailer when you can beat up an actual taxi in Times Square with a 15-foot replica of the epic Gorehowl axe? And that's exactly what Blizz did this morning to bemuse passing Ne...

November 11th 2014 at 10:15am 0 Comments
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Did you want to be the first person to buy Kinect? You were well beaten. The first person -- in a warm purple hoodie -- arrived on Monday, more than two days ago. Thankfully, he had some friends to keep him company. We chatted with the collective group, and asked about what compelled them to wait i...

November 3rd 2010 at 8:00pm 0 Comments

Nintendo's conversion of Times Square into a tropical island getaway for Wii Sports Resort was nothing short of astounding. Imagine having to set up an area with tons of sand poured into the middle of one of NYC's busiest intersections, a makeshift wading pool, and nearly a dozen Wii systems availab...

July 23rd 2009 at 9:30pm 0 Comments
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Nintendo converted Times Square into a tropical island getaway for a day to celebrate this coming Sunday's launch of Wii Sports Resort, the first sequel to Nintendo's flagship Wii title. We had a chance to chat with Bill Trinen, product marketing manager for Nintendo of America, while overlooking t...

July 23rd 2009 at 6:15pm 0 Comments
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We know, friends -- you've been waiting patiently for months for Nintendo to announce plans to turn Times Square into Wii Sports Resort's Wuhu Island. Today -- finally! -- Nintendo did just that, revealing its intentions to convert Military Island in New York City's Times Square into a replica of t...

July 14th 2009 at 11:00pm 0 Comments
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The Toys "R" Us flagship store in Times Square now features a 1,000 square foot Nintendo department store inside of it. The Nintendo section features a DS bar with eight playable handhelds, a gallery of Nintendo images and is staffed by "Nintendo experts." It's really not that different from what y...

December 19th 2008 at 8:55am 0 Comments
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Hideo Kojima stopped by New York City's Virgin Megastore in TImes Square to meet and greet fans at the Metal Gear Solid 4 launch. We got a number of signed copies ... maybe one will go to a lucky reader (if we feel generous enough!). Check out our gallery below, or some highlights, after the cut....

June 12th 2008 at 2:00am 0 Comments
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If you can't make it to the big Metal Gear Solid 4 event in Times Square (or any of Gamestop's midnight launches, for that matter), our fine friends at PS3 Fanboy are live at the event right now, uploading pictures to share the experience with you. Go check it out.

June 11th 2008 at 10:55pm 0 Comments