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On friday, while no one was peeking, Sony Computer Entertainment was quietly filing to trademark the name "PS Vita" and a logo in Europe. But NeoGAF forum user B.D. noticed, and pointed out the Trademarks and Designs Registration Office of the European Union (breath) filing this morning, which ag...

3 years ago 0 Comments
June 6, 2011 at 3:10AM
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Okay, armchair sleuths, this one's for you -- we've got two very legit-looking logos here, but not a lot of proof. Our tipster tells us that both of these high-quality vector graphics are the names of upcoming devices for Sprint, with the HTC Arrive (née Ruby) allegedly an upcoming Windows P...

4 years ago 0 Comments
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Apple has filed two new trademarks right before the holidays this week. VoicePass is the first one -- it's filed in the category of "construction and repair services," so it likely has to do with supporting broken devices. MacNN says that the VoicePass service is used when calling in to customer su...

4 years ago 0 Comments
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We've been hoodwinked by trademark filing and domain registrations before (cough, BlackPad and SurfBook) so we wouldn't say this is anywhere near definite, but we just caught wind of a Sony Ericsson EU trademark registration for "Xperia Play," and SE PR firm Jung Relations has registered a variety ...

4 years ago 0 Comments
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Some hilarious overexcitement around the web today in response to the Trademark Office approving Facebook's application to register "Face" as a brand for online chat rooms and electronic bulletin boards -- obviously, this is Zuckerberg's grand plan to prevent any and all use of the word "Face" by m...

4 years ago 0 Comments
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What would you name your next superphone? HTC may be calling its device the HTC EVO Shift 4G, as that's the name its lawyers filed for trademark for on the 21st of last month. We can't say which particular gizmo the moniker refers to, though it evokes a Sprint leaning, as well as dredging up our su...

4 years ago 0 Comments
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Tim Langdell and EA have been bumping heads for a while now. As suggested last week, Judge William Alsup has approved a move to cancel Langdell's collection of "Edge" trademarks after he lost a legal battle with EA, concerning "Mirror's Edge." All parties must furnish their own court costs and EA wi...

4 years ago 0 Comments

Self-identification through product choice is a mainstay of the skateboarding scene, from t-shirts to shoes to skate decks to the soundtracks on skate videos. It's all part of the culture, so it's only fitting that a skateboarding game – say, Skate 3 – shares in that. To celebrate thi...

4 years ago 0 Comments
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Apple has filed trademark motions on a number of its official app icons, and none of them are new (though the trademarks for the iDisk app and the MobileMe gallery app threw me a bit, not having MobileMe myself). Apple appears to be shoring up its official iPad and iPhone app icon library, and trade...

4 years ago 0 Comments
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The US Patent & Trademark Office published a patent application that hints at the future of Apple's Magic Mouse. It describes three new sensors and a triple-axis gyroscope to detect the roll, pitch, and yaw of the mouse. This means that a user could tilt the mouse from side to side to produce a ...

5 years ago 0 Comments
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Mark Methenitis contributes Law of the Game on Joystiq ("LGJ"), a column on legal issues as they relate to video games: So, you heard the rumors about EA working on NBA Jam, and then the confirmation of a new NBA Jam for the Wii, and you, like so many other people, thought to yourself, "Hey, wha...

5 years ago 0 Comments
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Having only recently marked its return to the handheld computing space with the iPAQ Glisten, HP seems intent on forging ahead with more hardware in the coming year. The above trademark applications -- filed in September and October 2009 -- mark out some very broad categories, but we can narrow the...

5 years ago 0 Comments
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It's a well-known fact that for the past year or so, Electronic Arts has developed an insatiable addiction for new intellectual property. Rather than kick the habit, the company's making moves to further feed its franchise fixation -- EA recently filed two trademarks reserving the title "The Ripper...

5 years ago 0 Comments