twitteramplify
Latest
Get ready for more videos (and ads) in your Twitter timeline
Along with becoming more user friendly, Twitter's next big change is focusing on videos and ads. Now, instead of being limited to the mobile app, users can upload video from their desktop computers straight to the website. In turn, Twitter is cranking up its advertising initiative 'Amplify' for more YouTube-like pre-roll ads on premium videos from partners like the ones shown above. At a conference held in New York today, Twitter also announced that it will add a GIF generator and allow Periscope to play within the timeline. So if you're wondering why you're seeing a whole lot of moving content in your feed, it's because publishers are now able to easily monetize their work.
Oh great, Twitter's testing autoplay videos in your feed
Twitter has taken yet another page from Facebook's notebook. Starting today, the social media company will begin testing autoplay video ads, which sounds a lot like the feature Facebook introduced on its site in 2013. It's rolling out in limited tests for iPhone and iPad users in the US -- some will see full-length videos play in their newsfeeds, while others will get a six-second preview loop. In either case, the video won't play with sound until the user clicks on it to view full screen.
BBC and Twitter join forces to embed original videos in promoted tweets (video)
The BBC and Twitter deepened their alliance today with the announcement of #BBCTrending, a new initiative to promote original video content through the Twitter Amplify program. A series of short videos produced by BBC Global News and hosted by Anne-Marie Tomchak is set to debut on the social network this fall, providing analysis of trending topics in the form of video clips embedded in promoted tweets. In Tomchak's words, the endeavor aims "to decipher why and how trends are happening on social media around the world." Over the past few months, Twitter has inked a number of deals with broadcasters like ESPN and A&E to promote their videos in tweets, though the BBC partnership is the first time original content has been made specifically with Amplify in mind. To get a glimpse of what #BBCTrending has in store, check out the video after the break.
Twitter reveals 'Twitter Amplify' as its video program, signs up MLB and a slew of other partners
Twitter announced Twitter Amplify this morning, the official name of its program to partner with video creators to embed video directly into the company's social stream. Knowing that a name simply isn't enough to get our blood pumping, the company also revealed a variety of new content partners to bolster its already strong relationships with the NBA and ESPN: A&E, Bloomberg TV, Major League Baseball, and Warner Music are just a few of the many new partners signed up for Twitter Amplify. And yes, we should all expect more Amplify partner announcements in the coming months, as Twitter's actively seeking said partnerships. A video is worth a whole lot more than 140 characters, eh?
