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Nolan Bushnell on the rise of advertising and the casual game
Nolan Bushnell, who bootstrapped the entire video game industry with Computer Space, Pong and the Atari 2600, later went on to found Chuck E. Cheese and several other ventures, has the solution for expanding the size of the gaming market. Casual games, everywhere. And how to pay for them? 30 second ad spots -- commercials, just like the ones on television or before movies. And he can target these ads better than ever. Are ad-supported games the wave of the future? In your MMO of choice five years from now, will a shampoo ad run whenever you ding? And by then, will you even mind? Gamasutra interviews Nolan Bushnell about casual games, targeted advertising, and the death of the hardcore gamer.
Joystiq interview: Nolan K. Bushnell -- Atari founder and restauranteur
We caught up with Nolan Bushnell at the "I Am 8-Bit" party, and asked him a few questions. Since he founded two of our favorite things, Atari and Chuck E. Cheese, it's hard not to be impressed with the guy. Plus, since he's not in the game business anymore, he can be snarky and honest about the current console wars. Also ... he sort of looks like a pirate. Check out the interview after the jump where he comments on the success of the Wii, calling the PlayStation a mistake, and some of the details on his new gaming restaurant venture.
