uarecord
Latest
For Under Armour, health tracking is more than a wristband
Under Armour's pitch got me excited. Rather than dropping another fitness tracker on the world, the company had a vision. An ecosystem more robust than the competition and geared toward athletes, not just people looking for a pedometer. Sure, there's a wearable, the UA Band, but that's just one small part of the equation. There's also a WiFi scale, a heart-rate monitor, headphones and even connected shoes. Plus a raft of apps like Endomondo, MyFitnessPal and the hub for it all, Under Armour Record. It's a world of apps, gadgets and services that are supposed to work together to make a slimmer, faster and more motivated me. A little more than a month into immersing myself in that world, I've found that the truth doesn't quite match those lofty ambitions.
Under Armour launches new fitness app, partners with HTC
Under Armour nabbed MapMyFitness in late 2013, and at this year's CES, one of the most recognizable names in sports gear is rolling out an app of its own. UA Record equips both Android and iOS devices with a daily graph of all activity, from steps to workouts and sleep. As you might expect, it'll play nice with wearables like the Jawbone Up, Withings Pulse and Garmin GPS watches. If you're using an iPhone 5s, 6 or 6 Plus, your phone can be leveraged as the tracking device. You can manually enter sleep info, and doing so, along with continually updating your weight, allows UA Record to analyze the whole lot and provide detailed analysis. There are social features built in too, so you can share those milestones and challenge your pals to see who's working the hardest.
