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Rogers overhauls its cellphone plans to offer unlimited voice and text, hook Canadians on data (update: Bell and Telus too)
Most larger North American cellular carriers still base their plans around voice minutes -- how quaintly 2006 of them. We're in an era of smartphones now, and Canada's Rogers is revamping its plans to reflect a data-first reality while possibly wringing out a few dollars more. A quartet of newly active Unlimited Talk and Text rates hand out the now-trivial messaging and voice time like candy: apart from a $55 entry plan that includes a still-healthy 1,000 minutes of talk, they all offer unlimited local or Canada-wide calling as well as unlimited MMS and SMS. The gotcha, as you'd anticipate, is getting enough data. Anyone but the most casual among us will want to skip the anemic 200MB from the $55 plan in favor of the $65 (1GB), $75 (3GB) or $95 (5GB) tiers that let smartphones flex their muscles. Rogers' strategy is no doubt meant to draw a few data-heavy Galaxy Note II and Lumia 920 buyers into more lucrative service echelons, but it's a refreshing break from pricing that still treats the basics as scarce resources. Update: It's well-known that the major Canadian carriers tend to imitate each other's cellular plans, and there's no sign they're letting up. MobileSyrup has heard that both Bell and Telus should have uncannily similar plans as of November 9th and 8th, respectively. About the only practical difference is Telus' decision to focus on the top three tiers and hike prices by $5 across the board.
Rogers' budget-friendly chatr brand launches in Canada
We knew it was coming, and now it's official: Rogers Wireless has today launched its entry-level "chatr" wireless brand for Canadians everywhere -- and by "everywhere," we mean Toronto, Vancouver, Calgary, Edmonton, and Ottawa (Montreal is coming soon, as is possibly elsewhere). Two plans are available: $45 monthly for unlimited talk-and-text and $35 for unlimited talk and 50 free texts. As of now, the official website's showing four devices to choose from, available at full price only (no subsidizing). On the low end, relatively speaking, there's the Nokia 1661 candybar for $60, followed by the LG GB125R flip for $75, the Nokia 2680 portrait QWERTY slider for $95, and Samsung's Gravity landscape QWERTY slider sitting at the top of the chain for $130. Rogers -- whose name appears nowhere in Chatr's branding so far -- expects "hundreds" of chatr kiosks to be rolled out at Future Shops, Best Buys, Costcos, and other retail outlets. The brand will compete with other budget-conscious options from the likes of Wind Mobile and Mobilicity, but this one's got the advantage of Rogers' more established, wider-reaching network. According to The Globe and Mail and CBC News, Wind will be offering a whopping $150 credit for those who switch to its network from Rogers / chatr. Mobilicity's chairman John Bitove has a different strategy altogether, threatening to complain to the Competition Bureau that Rogers' possible goal here is to drive other discount phone brands out of business before dissolving chatr and leaving the market with only a higher-priced segment. And if you were wondering where Telus and Bell Mobility stand, well, both companies are reportedly expected to follow suit with entry-level brands of their own. Data plan-averse Canadians should have quite the selection from which to choose.
