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Peering Inside: A media campaign
While the announcement of the Google Lively public beta may have taken many by surprise, apparently it did not take Linden Lab unawares -- their Second Life messages were already lined up and ready to go. Indeed considering that information about Lively's launch was available to a number of people who were close to Linden Lab, either as partners or ex-staffers, it seems silly to suggest that Linden Lab might not have known Lively's public beta launch date, unless those contacts were aflame with considerable, searing resentment. Wheezing, clanking and dripping oil from dark and unnameable apertures, one of Linden Lab's most neglected subsystems -- the marketing machine -- arose from it's years-long slumber and went about it's ponderous, mechanical business.
