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Ngmoco exec: Free-to-play is not exploitative
Delivering the keynote address at the current Free to Play Summit in London, Ngmoco Sweden General Manager Ben Cousins came out in strong support of the business model. He said that his response to people asking if F2P takes advantage of players is always the same: "Any business model where 95 percent of people who don't pay cannot be exploitative." As most F2P players never spend money in such games and tend to play the most, Cousins thinks that the model works in favor of the gamer. He also stated that freemium games are not set up to trick people into paying, saying that it's "ineffective" if that is the case as a vast majority resists doing so. Cousins addressed the news stories of people who dangerously splurge on in-game purchases as a rarity: "I've never come across a big spender on a free-to-play game who has maxed out their credit cards. The big spenders I've met generally know what they're doing. Even the $5,000 spenders are not being exploited, they are just people who have found their big hobby." Ngmoco publishes freemium titles on the iOS and Android platforms, including games like We Rule and We City.
Two new titles released by Ngmoco, Adventure Bay and Star Wars: Imperial Academy
Neil Young and his company Ngmoco are running out of time to get all twenty new freemium products out that were promised earlier this year, but it looks like they're going to make a run at it anyway. Over the past weekend, Ngmoco released two brand new freemium titles on the US App Store. First up is Star Wars: Imperial Academy, a first-person shooter Star Wars game developed with THQ that basically plays like a Star Wars-themed skin of Eliminate. Unfortunately, iTunes reviews on this one aren't very good (framerates are apparently not great), but it is free, so if you're good with a blaster, it's probably worth a download anyway. Ngmoco has also released Adventure Bay recently. I'm surprised this one isn't just called We Island, because it's basically an island and pirate-themed version of the "We" series of games, from We Rule to We Farm and We City. You can build your own island (through waiting and spending in-game purchased Spice, this game's version of Mojo), do a little exploring to find treasure and collect items or do quests to earn money and fame. I can't say that it's bad, necessarily, but whatever you thought of We City will probably have you thinking the same thing about this one. So unfortunately, two less-than-impressive titles from one of the biggest iPhone gaming companies around. We'll have to see what Ngmoco plans next year. With the emphasis on "daily active users" and the freemium business model, it's possible that Ngmoco is just fine with how its business is going. But it would be nice to see a little more innovation on the gameplay side as well.
Ngmoco releases We City
Ngmoco has introduced its third title in the "We" series. We City arrives after We Rule and We Farm as the same kind of social simulation game. This time around, players will be building and creating their own cities, but other than the setting and the graphics, not too much has changed. Just like the other We titles, you can build farms to grow harvests (in this case, factories that build products), houses for citizens to give you rent, stores for your Plus+ friends to come and put orders in, and various types of decorations and custom items to paint your kingdom, sorry farm, sorry city as you see fit. What's called Mojo and Gro in the other two games is called Zap here, and it's available for the usual microtransactions, or some for free as you level up. Colleges are the one big innovation here -- you can build colleges and universities to do research for you, and those bits of research can unlock new buildings and items. It's kind of a shame that Ngmoco didn't go too far off of the beaten path -- especially with NimbleBit's Pocket Frogs showing that you can do different (and really fun) things with freemium, it's disappointing to see another "We" game with only the names and graphics changed out. But then again, I guess I can't blame them for going with what works. We City is available for free now on both the iPhone and the iPad. If you've played the other games, you know what you're in for, and if you've never seen Ngmoco's freemium model in action, here's your chance to check it out.
