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Paid apps do better in the charts than free ones
Recently, we've seen a big trend of apps on the App Store going free because free apps tend to garner more attention and downloads (and in-app purchases mean that there's still a possibility of making a profit down the line). However, it turns out that there is one benefit of sticking with a paid app: they stay on the top of the charts for a longer period of time. Data (provided by a company called Distimo) for the month of May in the App Store shows that paid apps are "stickier" on the App Store charts; while free apps only lasted a little over a week, some paid apps stayed on the top of the charts for over a hundred days. Why is this? My guess is that it involves something that we've heard a lot of talk about, which is that the habits of paying customers are different from those of "free app" customers. Customers who pay for apps are more likely to leave thoughtful reviews and spread the word about a worthwhile app, both of which will extend the time that an app is popular. Customers who use a lot of free apps tend to buy and dispose of apps quickly, while customers who pay are more likely to find the ones they like and stick with them for a while. After all of the big news about free apps, it's interesting to hear that there are still reasons to stick with paid. As the App Store continues to develop, there are multiple working models for software sales unfolding.
Predicting patch 2.4
So it's time for WoW Insider to do you all a favor. It seems like whenever we attempt to predict the timing of a certain patch, Blizzard ignores whatever we say, and drops it right away. With patch 2.2, we predicted in early September that it would take "weeks" longer, maybe even last November, and instead they had it out within the month. And with patch 2.3, we guessed that Blizzard wouldn't drop it before Thanksgiving, and just hours later they proved us wrong, and released it before the holiday.So here you go: with everything we've seen on the forums lately, including the CMs a little giddy with excitement, and all of the news that dropped last week, we're going to officially predict that patch 2.4 will drop on the PTRs this coming Tuesday, and that it will hit the live realms sometime in early March (probably before Noblegarden, which starts on March 23rd).There. Now, Blizzard has plenty of chances to prove us wrong by releasing the PTR sometime this week, and getting the patch out to live realms before March 1st. That's our favor to you-- if Blizzard follows their past pattern, they'll make us completely wrong again, and get you on the PTR and in the patch even sooner than we thought.
