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Sears uses virtual worlds for back-to-school marketing strategy
Summer vacation is setting fast. Soon school classrooms will fill back up with eager students looking to display their latest duds and focus on buffing their intelligence. Shopping has to ensue before that big first day back, and Sears and coolness don't go together nor is it the likely first shopping choice. That's not preventing their marketing department from attempting to target teens in the back-to-school spending craze. Sears has a new strategy which is to promote their products and brand name through social networks and virtual worlds frequently inhabited by teens and kids. The new virtual Sears fronts are endless arriving all across the Metaverse. A fashion event will he held in the Sears virtual store in Zwinky's Zwinchester Mall. 3d avatar creator Meez also has Sears B-T-S boutique offering clothing, backgrounds, and animations. Additional promotions will run across Alloy. The Gofish network will be hosting a runway contest in the Cartoon Doll Emporium and also at WeeWorld. Another Sears shop is present in Poptropica and The-N.com. NeoPets has some virtual Sears's goodies in their summer faire event. If that wears you out, Sears wants everyone to lounge around. It's commercial fun for the whole family, well not this blogger. Nonetheless, it's still interesting to see the searing crossover.[Via Virtual World News]
WeeWorld announces 'World'
WeeWorld, the company that gave us the ubiquitous WeeMees, has answered its customers' requests for a virtual world. It's the next logical step for a company that's consistently listened to what its users want.To be entitled 'World' (well, at least it's easy to pronounce) the new virtual world will offer a space for users to walk around in and interact as their avatars. Future content will likely include quest and gaming elements, and an oft-requested shopping feature.
Miis vs. Meez vs. WeeMees: most disturbing conflict ever
A whole lot of people want to get a piece of the lucrative "bobble-headed cartoonish humanlike thing with a totally emasculating name" industry. Clickable Culture brings us the saga of Miis, WeeMees, and Meez, three almost-identical takes on almost-identical things with almost-identical names. Back in November, WeeWorld even sued Nintendo over their Miis, but has unsuccessfully tried to bail on the suit when it looked like Nintendo would win. Can't we/Wii/WeeMee/Meez all just get along?More importantly, why would anyone want to create a WeeMee -- which begins life as a creepy, hairless alien with a "fig leaf" covering its crotch?
