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In the expensive, devious world of advertising, a successful word of mouth campaign is worth its weight in gold. Building something into your product that's fun to show off and talk about makes the purchase feel justified to the buyer, and instills a sense of "Dude, I want this" in the buyer's frie...

February 16th 2012 at 1:00pm 0 Comments
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Have you taken the time to familiarize yourself with some of the biggest moments in the history of the Wipeout franchise? The original game's ship date? The day Psygnosis was acquired and rebranded SCE Studio Liverpool? How about the time young Billy Caruthers first traveled fast enough in Wipeout...

July 9th 2010 at 1:00pm 0 Comments
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Sony Japan has announced the first games to be updated for 3D in that region -- a set of games corresponding to those included with Sony Europe's Bravia promotion. Super Stardust HD, Pain, and WipeOut HD will all be patched to support 3D for those in Japan with fancy enough TVs on June 10. Like in...

May 31st 2010 at 3:15pm 0 Comments
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If you're looking to ditch your old HDTV in favor of Sony's HX803-series Bravia 3D TV, due to arrive in Europe this June, you'll receive four free 3D PlayStation 3 games. It's not explicit whether the "free collection" will be comprised PSN codes or compiled on a disc, but the promotional titles, i...

April 15th 2010 at 11:18am 0 Comments
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According to a report from Develop citing inside sources, Sony has terminated half of all employees at Studio Liverpool -- the team behind the WipEout franchise. In January 2009, Sony merged Studio Liverpool (formerly Psygnosis) with Evolution Studios and last week announced plans to restructure the...

February 1st 2010 at 1:24pm 0 Comments
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Things sound pretty rough for Sony's SCE Studio Liverpool. Following the merging of Wipeout HD developer Studio Liverpool (formerly Psygnosis) with Evolution Studios, Sony Computer Entertainment announced that it is "restructuring" the studio. According to GamesIndustry.biz, it is currently unknown...

January 28th 2010 at 7:00pm 0 Comments
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Fans of Sony's blistering anti-grav racer WipEout HD will no doubt recall the game's update to version 2.0 back in August. That's because one of the additions came in the form of advertisements that would play during race loading screens. Having to see ads in a game you've paid full price for is...

November 19th 2009 at 8:15pm 0 Comments
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WipEout HD (and Fury) will be receiving a 2.10 patch soon. In addition to "small improvements to front-end functionality" and some minor fixes, the 2.10 patch will change the way in-game advertisements are displayed. You'll recall, Sony was largely criticized for the game's State Farm ads which inc...

October 29th 2009 at 11:15am 0 Comments
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PSN's WipEout HD and WipEout HD: Fury wiLl relEase In a retAil bunDle tHis OctoBer in EuRope. The £20 package will hit the shopping circuit on the 16th, just over a month from today. We've followed up with Sony America about whether the disc will release in North America -- but don't get too...

September 14th 2009 at 11:00am 0 Comments
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Sony has removed a controversial in-game ad from WipEout HD, which slammed the hover brakes on the futuristic racer by increasing load times. A Sony representative informed GI.biz that the commercial was removed while the company attempts to make sure that ads do not affect gameplay. The obtrusive...

August 4th 2009 at 9:10am 0 Comments
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The latest WipEout HD patch did more than just add Fury content to the game. No, it also introduced advertising courtesy of Double Fusion, "the leading in- and around-game advertising and gaming audience network." While in-game ads are nothing new, the implementation of WipEout's ads are causing qu...

August 3rd 2009 at 4:30pm 0 Comments