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BenQ apologizes for WTC ads, kind of

by Ryan Block, posted Dec 6th 2006 at 2:28PM

So Ben Chu, BenQ America's President, has apparently sent out an apology letter to people who wrote in to complain about the totally tasteless WTC ad from the other day. While we'd have liked to have seen BenQ be a little more forthright with its apologies and maybe send them to, say, media outlets that covered the flub, at least Ben was kind enough to draft a boilerplate and send it en masse to the offended. Thanks. Text after the break.

[Thanks to everyone who sent this in]

Continue reading BenQ apologizes for WTC ads, kind of

BenQ uses WTC & 9/11 imagery to sell devices

by Peter Rojas, posted Dec 1st 2006 at 6:39PM

We're not exactly what you'd call sanctimonious -- we try not to take ourselves or what we're doing too seriously -- but we feel obligated to call BenQ out for using an image of a crumbled World Trade Center in an ad for its new MusiQ campaign. We'll give them the benefit of the doubt and assume they don't understand how wrong it is to use the imagery of 9/11 to push products, but ultimately what they're doing is simply not acceptable. BenQ, do us all a favor, focus on your namesake ("Bringing Enjoyment and Quality to life") and don't ever try to be this kind of "hopeful" again.
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