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Study says 37 percent of Americans have faced 'severe' online harassment
It might be premature to claim the internet is becoming more civil. A YouGov study commissioned by the Anti-Defamation League indicates that 37 percent of Americans dealt with "severe" online harassment and hate speech in 2018, or more than twice as much as they reported in 2017. Moreover, women and minorities reported at least some kind of harassment based on their identity. About 63 percent of LBGTQ+ respondents said they'd been targeted, while Muslims (35 percent), Hispanics (30 percent), African-Americans (27 percent), women (24 percent), Asian-Americans (20 percent) and Jews (16 percent) also encountered hate speech.
Researchers' profiles reveal the stereotypical gadget fan, sort of
What does the stereotypical Beats fan look like? Or Apple, HTC, BlackBerry? You've probably got some pretty strong images in your head right now, but I can almost guarantee they don't jive with those on market research firm YouGov's new profiling tool. A small volcano is erupting online as Brits type in their favourite brands and products to see if they're anything like the "typical" customer. Entering Motorola, for instance, brings up a 60-year-old man from East Anglia that works in engineering. "Wait, that isn't right!" I hear you cry. Well, that's because the results don't actually represent the stereotypical user. As YouGov explains, the data shows what it thinks is "particularly true" about a company's fans in the UK. So in Motorola's case, it could just mean it has a large number of customers aged 60 and above, or at least more than you might expect. (It doesn't necessarily mean that the average Motorola customer is that age.) Nevertheless, it's still great fun to enter a tech company or gadget and see what distinctive traits pop up. Just don't take it too seriously, okay?
Survey: Droid advertising scaring men right into dutiful brand loyalty
Glowing red cyborg eyes, bombs dropped from stealth fighters, emotionless calls of "DRRROOOIIID" every time you get a text message -- it's enough to scare yesterday's lunch out of anyone. Verizon's no-holds-barred advertising campaign for the Motorola Droid has been so hellishly frightening overwhelmingly successful, in fact, that it appears to be paying dividends either directly or indirectly against Moto's biggest rivals. YouGov's BrandIndex -- an ongoing survey measuring brand loyalty through some secret-sauce methodology that only analysts would fully comprehend -- shows a marked spike in Moto's score in the critical adult male category, while Apple and RIM have taken hits over the same period. These numbers look terribly volatile over a relative short span, so we're not going to be rushing to any conclusions -- but by any measure, it's pretty wild to see Moto go from a has-been to besting the bulletproof cult of iPhone in just a few short weeks. In the long term, it'll be interesting to see just how deeply Moto's and Apple's carrier relationships are factoring into public sentiment; after all, momentum's certainly on Verizon's side right now.
