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Study: Average social gamer age is only 29 in the US
If you think that those silly social games like Farmville and Mafia Wars are full of teenagers, you're only half right. The average player of social games is actually younger than previously believed, according to a new study, but a little older than teenage: 29 in the US and 27 in the EU. That's an interesting conclusion, especially since the average gamer is actually a little older than that (s/he was 30 a few years ago and has been getting steadily older since then), and most people believe that social gamers on Facebook tend to skew even older. This survey by GamesIndustry.com, however, goes against that grain, and claims that while there are more females playing these games than males, they tend to be younger than expected. Peter Warman of that site says that the reason for this is that most such surveys don't poll any lower than age 18: "It is therefore not at all surprising that their average age is extraordinarily high ... Data from kids and teens is vital and should always be taken into account." If these surveys aren't representing anyone below age 18, then it's possible gamers, especially those playing social games on Facebook and elsewhere, are even younger than anyone's guessed previously.
Young gamers smoking the game pipe earlier
We don't need no education, we don't need no thought control. Kids are adopting gaming at younger ages according the the latest NPD group research data. The first time kids take the red pill has dropped from 8.1 years of age to 6.7 in 2007. Doesn't mean they like what they play. Just that they're indoctrinated.Portable game systems lead the pack in child adoption rates with 39%. Console systems come in at 29%. Given the sales of the Nintendo DS and the Pokémons, that doesn't seem very surprising. Anita Frazier, industry analyst for The NPD Group, says, "[Children] appear to have no fear of technology and adopt it easily and without fanfare, making these devices a part of their everyday lives." Now if only their parents weren't so frightened of the "pokemans".
