Viewtoothing - Viral video marketing via Bluetooth
British company Forbidden Technologies thinks they've stumbled on yet another form of viral marketing: "viewtoothing", which mainly involves people using Bluetooth to beam each other video clips using their cellphones. And of course they have a new application called FORmobile that let's people do just that (as if it were somehow impossible to share video clips over Bluetooth already), which is handy because they want to sell it to marketers as way to expose consumers to clips of movie trailers, advertisements, etc. who will then share them with their friends (that's the viral part). Too bad they're going to discover the limitations of viral marketing when they see how badly the term "viewtoothing" fails to catch on.
[Via Textually.org]
