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It slices, it dices, coming soon: The Sun infomercials

duke of java

Jeez, the one company that really shouldn't be doing a TV show about mobile gear is actually is going for it. Sun Microsystems is creating a 13 episode, 30 minute TV show called "Mobile Entertainment World" geared towards gadget folks in Europe, and possibly the USA. It seems when in doubt, when companies are not sure what to do to build a brand, the shortcut to thinking is "throw some TV at it" and few hundred million dollars. We look forward to seeing Duke the Java mascot at the local mall soon.

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