Way to creep us out guys. Researchers as Louis Pasteur University have bombarded chicken protein with lasers, which deformed it and allowed it to act as holographic memory when posed on glass or plastic support. With some development this process could enable the storage of 27 DVD's worth of data on a single DVD-sized disc. All this will of course result in people ripping movies to exactly this size, thus leaving everyone with sub-par storage media out of luck. Progress.