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Halo 2 sales don't reach expectations

Ben Zackheim
halo 2

Word from Microsoft is that Halo 2 will not meet sales expectations for its launch day. In fact, the title will blow expectations out of the water. The original figure of $100 million for one day, has given way to the reality of around $125 million in one day. This puts it right up there with blockbuster movie openings, fueling the movies vs. games meme that's been growing in the last few months. From the article:

"Not only has "Halo 2" exceeded video game sales records, but entertainment records as well. "Halo 2" has generated more money on day one than any of the biggest movies in box office history including "Spider-Man 2" (Sony), "Harry Potter and the Prisoner of Azkaban" (WB) and "The Matrix Reloaded" (WB).* In addition, "Halo 2" surpassed this past weekend's box office favorite, "The Incredibles," which grossed $70.5 million (U.S.) in three days compared to the $125 million pulled through by "Halo 2" in one day."

In this article: Xbox

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