So the full frontal assault on ringtone
huckster purveyor Jamster is shifting into high-gear, at least in the UK, where joyous British citizens will no
longer be subjected to those awful Crazy Frog jingles until after 9 P.M. In a victory for TV-lovers everywhere, the
London-based High Court ruled that the Advertising Standards Authority may continue to run its anti-Jamster campaign
(striking down Jamster's request for an injunction), and may also impose a daytime ad ban, due to almost 300 user
complaints about Jamster's questionable business practices. As anyone who has
suffered through these terrible commercials
(and who of us hasn't, many times over) knows, they are clearly targeting children with their rather juvenile 'tones
and, ala Joe Camel and friends, cartoony characters. And once your kid (or you) orders that first swag from Jamster,
prepare to become members of an opt-out only, we'll-send-you-new-garbage-everyday-if-we-can, download club. To
Jamster's credit, they did create a website allowing parents to block a phone number from ordering Jamster content, but
they have yet to implement a program notifying people in very big letters and very clearly-spoken words that they are
about to enter into an unholy pact with the Ringtone Devil.
[Via MocoNews]
Jamster gets slammed in UK ruling
E. Blass|09.23.05
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September 23rd, 2005
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