INHD uses HD for public service
What a fantastic e-mail we just got from the folks over at INHD; they're using high-definition and Dolby 5.1 in what may be the first ever HD Public Service Announcement. Starting this Saturday, you can see the debut program from the National Institute on Drug Abuse. The sixty-second spot is part of the "Drug Abuse and HIV: Learn the Link" program.
The full one-minute informational message will be on both INHD and INHD2, while shorter segments will air at various times afterwards on both networks. Hats off to the network for spreading an important message via the high-def medium. We see this as a compelling announcement, simply because people who see shows in HD for the first time literally get glued to the set. Using high-definition to get the public's attention is a superb way to get a message across!
